Many companies sponsor sports as a way to advertise themselves. Some people think this is good for the world of sports, while others think there are disadvantages of this. Discuss both sides and give your opinion
Sponsoring a
sports
person or a sporting event
is a method to make the brand
and the product popular and reach customers worldwide. Though this
practice has huge benefits, it has a few drawbacks as well.
When companies
sponsor
sporting events
or sports
teams
, organizers do not have to worry about funding. For example
, major events
like World Cup Football or the Olympics have numerous sponsors. These companies
take care of a great deal of expenses and play a huge role in making the event
commercially successful. Sponsorship
is also
a great way for sports
teams
of poor nations to fund their campaigns. Without sponsorship
, many of these countries will not be able to send their teams
to international events
like the Olympics. Sponsorship
also
enables sportspersons to earn extra income. The prospect of winning brand
deals encourages many young people to take up sports
as a career.
On the downside, when a wrong company associates itself with a major sporting event
, it can tarnish the reputation of the event
. For example
, it is not uncommon for tobacco or liquor companies
to sponsor
sporting events
. Since most of the audience of such
events
are young people, this
sends a very wrong message to society. It is also
common for sportspersons and teams
to endorse soft drinks like Coca-Cola and Pepsi although
they are not healthy. Furthermore
, sponsorships can sometimes lead to unethical practices like match-fixing. When large companies
sponsor
teams
, they will want their team to win at any cost and for this
purpose, they might even buy out players
of the opponent team. This
practice kills the very essence of sports
. Sometimes players
hired by companies
are caught doing things inappropriate for their image and in this
case, it hurts the reputation of the company as well. Sponsorship
money may also
cause players
to lose focus on the game.
To conclude
, when companies
sponsor
sports
events
or teams
both of them benefit. Businesses get the brand
recognition they need and teams
no longer have to worry about arranging funds. However
, sometimes players
endorse the wrong products or companies
hire players
who do more harm than good to their brand
name.Submitted by 2024successielts on
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Introduction and Conclusion
Ensure the introduction clearly paraphrases the prompt and outlines the structure of the essay. Include a clear thesis statement that addresses both viewpoints and your own opinion.
Paragraph Structure
Enhance coherence by better structuring ideas with clear topic sentences for each paragraph, to make sure they link back to the overall essay question.
Supporting Examples
Support main points with more detailed examples. Be specific and give real-world scenarios that clearly demonstrate the advantages and disadvantages.
Task Response
Address the task fully by discussing both sides of the argument comprehensively and providing a balanced view throughout the essay, before concluding with your own reasoned opinion.
Cohesion and Cohesive Devices
Use a variety of cohesive devices and transitional phrases appropriately to improve the flow of ideas and to connect sentences and paragraphs more naturally.
Your opinion
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If the question asks what you think, you MUST give your opinion to get a good score.
Don’t leave your opinion until the conclusion.
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...do you agree or disagree?...do you think...?...your opinion...?