Many companies sponsor sports as a way to advertise themselves. Some people think this is good for the world of sports, while others think there are disadvantages of this.  Discuss both sides and give your opinion

Sponsoring a
sports
person or a sporting
event
is a method to make the
brand
and the product popular and reach customers worldwide. Though
this
practice has huge benefits, it has a few drawbacks as well. When
companies
sponsor
sporting
events
or
sports
teams
, organizers do not have to worry about funding.
For example
, major
events
like World Cup Football or the Olympics have numerous sponsors. These
companies
take care of a great deal of expenses and play a huge role in making the
event
commercially successful.
Sponsorship
is
also
a great way for
sports
teams
of poor nations to fund their campaigns. Without
sponsorship
, many of these countries will not be able to send their
teams
to international
events
like the Olympics.
Sponsorship
also
enables sportspersons to earn extra income. The prospect of winning
brand
deals encourages many young people to take up
sports
as a career. On the downside, when a wrong company associates itself with a major sporting
event
, it can tarnish the reputation of the
event
.
For example
, it is not uncommon for tobacco or liquor
companies
to
sponsor
sporting
events
. Since most of the audience of
such
events
are young people,
this
sends a very wrong message to society. It is
also
common for sportspersons and
teams
to endorse soft drinks like Coca-Cola and Pepsi
although
they are not healthy.
Furthermore
, sponsorships can sometimes lead to unethical practices like match-fixing. When large
companies
sponsor
teams
, they will want their team to win at any cost and for
this
purpose, they might even buy out
players
of the opponent team.
This
practice kills the very essence of
sports
. Sometimes
players
hired by
companies
are caught doing things inappropriate for their image and in
this
case, it hurts the reputation of the company as well.  
Sponsorship
money may
also
cause
players
to lose focus on the game.
To conclude
, when
companies
sponsor
sports
events
or
teams
both of them benefit. Businesses get the
brand
recognition they need and
teams
no longer have to worry about arranging funds.
However
, sometimes
players
endorse the wrong products or
companies
hire
players
who do more harm than good to their
brand
name.
Submitted by 2024successielts on

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Introduction and Conclusion
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Paragraph Structure
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Supporting Examples
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Task Response
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Cohesion and Cohesive Devices
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