In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

whether we like it or not, over the past few decades, companies' advertising campaigns focused more on illustrating that their product comprised new aspects that have triggered an untold amount of debate among various folks, which I vehemently declare is a detrimental trend.
Hence
in the upcoming paragraphs, both prime causes and sensible demerits will be discussed. To commence with, numerous causes have been laid on the mentioned scenario, a fundamental reason would be
this
probably soars the sales ratio. Delineating new features of products would
further
encourage individuals to purchase it will be assumed the new aspects would give a hand in improving their life circumstances.
This
,
for instance
, happened to me
thereafter
I watched the new Apple iWatch advertisement which demonstrated the water resistance option I was triggered to buy it,
although
I already had one.
In other words
, prioritizing on product’s new aspects would result in increasing the sales proportion. There are,
however
, countless downsides to
this
development, a momentous demerit would be a dramatic growth in consumerism. I see a wide range of walks of life from distinct age groups who do not require a good and yet purchase it to stick with the trend,
moreover
, it is damaging to the environment.
Thus
,
this
is a dangerous trend.
To conclude
, given the scenario above, everything can be recapitulated into the fact that recent organizations focus more on the new utilization of their goods because
this
may cause sales growth. Albeit, In my point of view, is a negative movement. since it may have harmful ramifications
such
as growth in consumerism
that is
dangerous for the ecosystem which is a disaster catastrophe.
Submitted by maryam.niknamm on

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introduction conclusion present
Ensure that your introduction clearly presents the topic and your viewpoint. Be concise and direct in stating your position. Your conclusion should restate your main points and clearly finalize your argument
supported main points
Develop your ideas and supplement them with relevant examples. Every main point should be clearly connected to an example that supports it; this solidifies the argument and demonstrates real-world application or impact.
complete response
Your essay must fully respond to all parts of the task. A complete response should cover the reasons for emphasizing newness in advertising and discuss whether this trend is positive or negative. Both sides of the argument should be explored if you wish to present a balanced view or firmly justify your position if you chose to take a side.
clear comprehensive ideas
Keep your ideas clear and comprehensive. Each paragraph should address a single main idea and be easy to understand. Avoid overly complex sentences that might confuse the reader and detract from the clarity of your argument.
logical structure
Use a range of linking words and phrases to connect ideas and paragraphs. This will improve the logical progression of your arguments and the overall flow of the essay. Aim for clear and purposeful transitions between points.
relevant specific examples
Back your points with specific, relevant examples. These examples demonstrate the validity of your argument and should be directly related to the main points you are trying to make.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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