In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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In the contemporary commercial landscape, a prevalent trend in the promotion of commodities is the accentuation of their novelty.

This

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essay will delve into the reasons behind

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phenomenon and argue that,

overall

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, it is a

favorable

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favourable

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development. The first reason for featuring the trailblazing aspects of products lies in the human propensity for neophilia. Research in the field of consumer psychology has pointed out that customers are innately drawn to innovation,

consequently

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making them more likely to purchase items that are marketed as being cutting-edge.

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, smartphone manufacturers frequently promote the latest features in their devices,

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as advanced cameras, foldable screens, and faster processors, to capitalize on

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innate human curiosity. The second reason is rooted in the concept of perceived value. When an item is presented as innovative, it can create the perception that it is more valuable than its competitors.

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phenomenon can be a significant driver for consumers who are looking for the best possible experience and want to feel they are getting a good return on their investment.

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, they may be more inclined to choose a product with state-of-the-art functionalities, even if they come at a higher price. Despite some potential drawbacks,

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as promoting a culture of constant consumption and planned obsolescence, the

overall

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impact of

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advertising strategy is primarily beneficial. The attention to newness stimulates technological breakthroughs, which can improve the quality of life for many individuals.

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, it encourages businesses to invest in research and development, fostering economic growth and creating employment opportunities in the process. In conclusion, the emphasis on novelty in advertising is driven by human neophilia and the perceived value of newer goods.

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certain negative consequences may arise, the positive implications, including the promotion of innovation and economic growth, render

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development predominantly advantageous.

Submitted by lazizaa0799 on Wed Jan 17 2024

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Coherence & Cohesion

The essay has an adequate structure with a clear introduction, body paragraphs, and conclusion. To improve, ensure that transitions between ideas are smooth and use a variety of cohesive devices.

Task Achievement

The essay addresses the task significantly but could benefit from a more detailed exploration of the negative aspects, given the question asks for a discussion about whether it is a positive or negative development.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

8
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meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
1
Grammar mistakes
detected issues

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Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 4.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

302 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

Some people think that instead of preventing climate change, we need to find a way to live with it. To what extent do you agree or disagree? Give reasons for your answer and include any relevant examples from your own

is better for children if the whole family including aunts, uncles, and so on are involved in a child’s upbringing, rather than just their parents. To what extent do you agree or disagree?

the process of Pu-erh Raw tea and Ripe tea. make a summary regarding the given diagram

Completing university education is thought by some to be the best way to get a job.On the other hand, other people think that getting experience and developing soft skills is more important. Disscuss both sides and give your opinion.

Countries are becoming more and more similar because people are able to buy the same products anywhere in the world. Do you think is a positive or negative development?