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Band 6

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
In the contemporary commercial landscape, a prevalent trend in the promotion of commodities is the accentuation of their novelty.
This
 essay will delve into the reasons behind
this
 phenomenon and argue that,
overall
, it is a
favorable
Change the spelling
favourable
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 development. The first reason for featuring the trailblazing aspects of products lies in the human propensity for neophilia. Research in the field of consumer psychology has pointed out that customers are innately drawn to innovation,
consequently
 making them more likely to purchase items that are marketed as being cutting-edge.
For instance
, smartphone manufacturers frequently promote the latest features in their devices,
such
 as advanced cameras, foldable screens, and faster processors, to capitalize on
this
 innate human curiosity. The second reason is rooted in the concept of perceived value. When an item is presented as innovative, it can create the perception that it is more valuable than its competitors.
This
 phenomenon can be a significant driver for consumers who are looking for the best possible experience and want to feel they are getting a good return on their investment.
As a result
, they may be more inclined to choose a product with state-of-the-art functionalities, even if they come at a higher price. Despite some potential drawbacks,
such
 as promoting a culture of constant consumption and planned obsolescence, the
overall
 impact of
this
 advertising strategy is primarily beneficial. The attention to newness stimulates technological breakthroughs, which can improve the quality of life for many individuals.
Furthermore
, it encourages businesses to invest in research and development, fostering economic growth and creating employment opportunities in the process. In conclusion, the emphasis on novelty in advertising is driven by human neophilia and the perceived value of newer goods.
While
 certain negative consequences may arise, the positive implications, including the promotion of innovation and economic growth, render
this
 development predominantly advantageous.
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Coherence & Cohesion
The essay has an adequate structure with a clear introduction, body paragraphs, and conclusion. To improve, ensure that transitions between ideas are smooth and use a variety of cohesive devices.
Task Achievement
The essay addresses the task significantly but could benefit from a more detailed exploration of the negative aspects, given the question asks for a discussion about whether it is a positive or negative development.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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