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Band 7.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
In recent times, it's quite common for
companies
 to highlight their
products
 as 'new' in their advertisements.
This
 approach is driven by a desire to attract more customers, and I believe it's a clever strategy. The reason
companies
 often label their
products
 as 'new' is to capture the attention of potential buyers. In a market saturated with similar items, branding
products
 as 'brand new' serves as a tactic to stand out.
For instance
, a toothpaste undergoing a mere rebranding may seem more appealing if it's presented as a 'new' product.
Thus
,
this
 serves as a savvy method to pique interest and distinguish their offerings in a crowded market. Describing their
products
 as 'new' is a beneficial move for
companies
, especially considering the substantial costs associated with advertising.
Companies
 invest significant sums to feature their ads on popular platforms like YouTube.
Additionally
, to illustrate, securing a 2-minute slot on a well-known YouTube channel could cost a company a substantial amount each day.
Consequently
, every word in their advertisements becomes crucial to ensure they derive maximum value from their advertising expenditure.
Moreover
, labelling a product as 'new' creates an impression of innovation and distinctiveness. Consumers are naturally drawn to novelty, and the 'new' tag generates curiosity and excitement, motivating them to consider trying the product. In conclusion, the practice of
companies
 promoting their
products
 as 'new' is a shrewd strategy to grab attention and convey an image of innovation.
This
 approach makes sense, given the considerable investment in advertising, as labelling
products
 as 'new' ensures visibility and may stimulate consumer interest and purchase decisions.
Submitted by ru.kabiru.biru on

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task achievement
Make sure to address all parts of the prompt in your essay. Both the 'why' and your personal opinion regarding whether it is a positive or negative development should be covered. The essay could be improved by expressing a clearer stance on whether this trend is positive or negative and expanding on this with specific examples and reasoning.
coherence cohesion
Ensure the flow of your essay by using a variety of linking words and phrases to enhance logical structure. Additionally, try to organize paragraphs so each contains one clear main idea with supporting details.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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