In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

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Novelty in
a
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product innovation is the main value that often businesses offer when they set up a new campaign.
This
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occurrence implies a high tension of competition, thereby denoting positive trends. Product innovation that relies on creative thinking is a must for companies who want to survive in a market.
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, every year, phone companies will launch a new type of specification, including software and hardware.
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, research is needed to analyze not only the new value of products that are not limited by tangible features
,
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but
also
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other aspects which contribute to the products,
such
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as prices and market positionings. The unprecedented features are the main aims of
this
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research process.
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, the new specifications will determine is the enterprises could win the markets or not.
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, several consequences will entail the aforementioned process. It is plausible to bring not only a positive but
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a negative trend.
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, monopoly practices, and ultimately antitrust practices may occur during
this
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competition. It will inhibit the cultivation of new companies and may decimate the creativity processes
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the lack of competitors in a particular area.
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, the distasteful conditions often raise a new outlier, an uncertain event.
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, it will become a new domineering factor which turn the tables if it rises.
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event will lead to a new order in the business realm in which better development can transpire.
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, original ideas seem to happen
due to
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the high demand of winning the competition pressures. Some consequences likely happen during the processes. It may bring disadvantages, but a better era is likely created by
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unpleasant condition.
Submitted by misstiasclassroom on

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Ensure that each paragraph has a clear central idea and that the paragraphs are logically connected. Use cohesive devices appropriately to help the reader follow the argument.
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Make sure to fully address all parts of the task, giving equal attention to the questions asked about the reasons for emphasizing novelty and whether it is positive or negative.
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Provide more relevant examples to support your ideas - use specific instances or studies that illustrate the points you're making about the impact of emphasizing novelty in advertising.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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