In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?

Novelty in
a
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product innovation is the main value that often businesses offer when they set up a new campaign.
This
occurrence implies a high tension of competition, thereby denoting positive trends. Product innovation that relies on creative thinking is a must for companies who want to survive in a market.
For example
, every year, phone companies will launch a new type of specification, including software and hardware.
Therefore
, research is needed to analyze not only the new value of products that are not limited by tangible features
,
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but
also
other aspects which contribute to the products,
such
as prices and market positionings. The unprecedented features are the main aims of
this
research process.
Furthermore
, the new specifications will determine is the enterprises could win the markets or not.
Hence
, several consequences will entail the aforementioned process. It is plausible to bring not only a positive but
also
a negative trend.
For instance
, monopoly practices, and ultimately antitrust practices may occur during
this
competition. It will inhibit the cultivation of new companies and may decimate the creativity processes
due to
the lack of competitors in a particular area.
Otherwise
, the distasteful conditions often raise a new outlier, an uncertain event.
Moreover
, it will become a new domineering factor which turn the tables if it rises.
This
event will lead to a new order in the business realm in which better development can transpire.
To conclude
, original ideas seem to happen
due to
the high demand of winning the competition pressures. Some consequences likely happen during the processes. It may bring disadvantages, but a better era is likely created by
this
unpleasant condition.
Submitted by misstiasclassroom on

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task achievement
Make sure to fully address all parts of the task, giving equal attention to the questions asked about the reasons for emphasizing novelty and whether it is positive or negative.
task achievement
Provide more relevant examples to support your ideas - use specific instances or studies that illustrate the points you're making about the impact of emphasizing novelty in advertising.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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