In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Nowadays, businesses in their advertising express that their products are new in some way.
In recent years, a growing
trend
in business advertising has been the emphasis on products
being presented as 'new'. This
essay will explore the motivations behind this
strategy and evaluate whether this
trend
is a positive or negative development.
One primary reason businesses focus on the novelty of their products
is the pursuit of increased sales
. In a consumer-driven market, products
labeled
as 'new' often attract more attention, thereby boosting potential Change the spelling
labelled
sales
. This
tactic is particularly effective because it taps into the consumer's desire for the latest innovations and advancements. For example
, a product
may not be fundamentally new but advertised as such
to capture consumer interest. Scientists believe that labeling
a Change the spelling
labelling
product
as 'new' enhances its visibility, making it more appealing to consumers
. This
approach is evident in various industries, from technology to food and beverages.
Another reason for this
trend
is the intense competition among companies. By advertising their products
as new, businesses seek to capture the attention of consumers
and gain an edge over competitors. This
competition drives companies to continually innovate or rebrand existing products
to maintain market relevance. A recent example is the introduction of a new flavor
by Fanta. Their advertising campaign highlighted the unique taste, intriguing customers and leading to a noticeable increase in Change the spelling
flavour
sales
.
However
, from my perspective, this
trend
can be seen as a negative development. It often leads to misleading advertising, where the 'newness' of a product
is exaggerated or misrepresented. This
can result in consumer disillusionment, as customers may feel deceived when they realize the product
is not significantly different from previous versions. Additionally
, this
strategy diminishes the value of genuinely innovative products
, as consumers
become skeptical
of the 'new' label.
In conclusion, Change the spelling
sceptical
while
businesses emphasize the newness of products
to increase sales
and stay competitive, this
strategy can have negative repercussions. It risks misleading consumers
and undermining the value of true innovation. Therefore
, while
effective in the short term, this
approach may not be sustainable or beneficial in the long run.Submitted by MinaDadashi1376 on
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task achievement
To improve task achievement, ensure that your essay directly addresses all aspects of the prompt with a fully developed response for each part. Your essay touched on the reasons behind the trend and whether it's positive or negative, but could benefit from more in-depth analysis and discussion of these points.
coherence cohesion
For coherence and cohesion, make sure each paragraph flows logically to the next. Use a variety of linking words and phrases to demonstrate clear connections between your ideas. While your essay is well-structured, you could enhance it by including more cohesive devices and ensuring a smoother transition between paragraphs.
Your opinion
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