In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Nowadays, businesses in their advertising express that their products are new in some way.

#businesses #emphasise #products #development

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In recent years, a growing

trend

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in business advertising has been the emphasis on

products

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being presented as 'new'.

This

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essay will explore the motivations behind

this

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strategy and evaluate whether

this

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trend

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is a positive or negative development. One primary reason businesses focus on the novelty of their

products

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is the pursuit of increased

sales

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. In a consumer-driven market,

products

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labeled

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labelled

show examples

as 'new' often attract more attention, thereby boosting potential

sales

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This

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tactic is particularly effective because it taps into the consumer's desire for the latest innovations and advancements.

For example

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, a

product

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may not be fundamentally new but advertised as

such

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to capture consumer interest. Scientists believe that

labeling

Change the spelling

labelling

show examples

product

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as 'new' enhances its visibility, making it more appealing to

consumers

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This

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approach is evident in various industries, from technology to food and beverages. Another reason for

this

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trend

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is the intense competition among companies. By advertising their

products

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as new, businesses seek to capture the attention of

consumers

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and gain an edge over competitors.

This

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competition drives companies to continually innovate or rebrand existing

products

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to maintain market relevance. A recent example is the introduction of a new

flavor

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flavour

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by Fanta. Their advertising campaign highlighted the unique taste, intriguing customers and leading to a noticeable increase in

sales

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However

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, from my perspective,

this

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trend

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can be seen as a negative development. It often leads to misleading advertising, where the 'newness' of a

product

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is exaggerated or misrepresented.

This

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can result in consumer disillusionment, as customers may feel deceived when they realize the

product

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is not significantly different from previous versions.

Additionally

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this

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strategy diminishes the value of genuinely innovative

products

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, as

consumers

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become

skeptical

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sceptical

show examples

of the 'new' label. In conclusion,

while

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businesses emphasize the newness of

products

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to increase

sales

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and stay competitive,

this

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strategy can have negative repercussions. It risks misleading

consumers

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and undermining the value of true innovation.

Therefore

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while

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effective in the short term,

this

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approach may not be sustainable or beneficial in the long run.

Submitted by MinaDadashi1376 on Mon Jan 29 2024

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task achievement

To improve task achievement, ensure that your essay directly addresses all aspects of the prompt with a fully developed response for each part. Your essay touched on the reasons behind the trend and whether it's positive or negative, but could benefit from more in-depth analysis and discussion of these points.

coherence cohesion

For coherence and cohesion, make sure each paragraph flows logically to the next. Use a variety of linking words and phrases to demonstrate clear connections between your ideas. While your essay is well-structured, you could enhance it by including more cohesive devices and ensuring a smoother transition between paragraphs.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

7
Linking words
meeting the goal of 7 or more
5
Word repetition
meeting the goal of 3 or fewer
4
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

5 paragraphs

333 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Nowadays, businesses in their advertising express that their products are new in some way.

Your opinion

Only people travelling inside these vehicles will be passengers. Do you think the advantages of driverless vehicles outweigh the disadvantages?

Some people think it is no longer necessary for children to go to school because they can do all their learning online. Others believe learning in schools is essential. Discuss both views and give your opinion.

Some people choose to commute to work by public transportation. However, others prefer to use their own private cars. Discuss both views and give your opinion.

A country's future depends on it's young people. Therefore, a country should invest heavily in its youth. Do you agree or disagree?

In some countries, more and more people are becoming interested in finding out about the history of the house or building they live in. What are the reasons for this? How can people research this?