Many players advertise sports products. Do advantages outweigh disadvantages

Currently, many
sports
products collaborate with famous athletes to foster their annual sales.
This
phenomenon has significant benefits
as well as
drawbacks, which will be discussed
together with
viable reasons in the following paragraph.
Firstly
, an athlete mostly has many followers, which means they already have their own market or consumers.
Furthermore
, brand owners see
this
as a great opportunity to promote their products efficiently.
Therefore
, the collaboration between these two could become a powerful marketing strategy to increase and generate revenue.
For instance
, Lionel Messi has improved Adidas' profitability by 200% by posting a single picture of him wearing a hoodie.
In addition
, these kinds of strategies
also
increase customer awareness of an updated product from their
favourites
Change the noun form
favourite
show examples
brands. Before Christiano Ronaldo wore Nike's new hat on TV, many fans did not recognize
this
product, and
then
it sold out only in a few hours.
However
, some
sports
players prioritise
this
activity more over their practice time, which leads to bad performance in games.
In addition
, another negative impact could happen if the
sports
influencers are involved in scandals, which could be a big loss for the brand companies.
Last
year, Neymar had
Correct article usage
an
show examples
ambassador contract with 10 different companies,
subsequently
, there were rumours that he was having an affair with celebrities,
consequently
, all of these brands pulled out of the contracts even though they had to sacrifice the investment.
To conclude
, advertising a product with influencers who have followers
more
Change preposition
of more
show examples
than 1 million like an athlete has become an efficient and effective strategy to foster their annual sales,
moreover
its increases the visibility and appeal of brands to the consumer, but lack of practice and sensitivity news of these
sports
players are major disadvantages, which affect companies business and
also
their career.
Submitted by dickyoktarizaldi on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
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    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • celebrity endorsement
  • promotional campaigns
  • brand ambassador
  • consumer behavior
  • product endorsement
  • influencer marketing
  • mass appeal
  • publicity
  • sports merchandise
  • testimonial
  • brand loyalty
  • materialism
  • scandal
  • sponsorship
  • credibility
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