The graph below shows the consumption of three jam types in an Asian country from 1981-2007.

The graph illustrates the amount of intake for three types of

jam

, which are Margarine, Low-fat and reduced spreads, and Butter, in an Asian country over the period of 26 years.

Overall

, the level of consumption of all kinds of

jam

experienced a decrease, where a significant one can be seen in Margarine

as well as

Butter;

whereas

, the other one only had a slight drop by the end of 2007.

To begin

with, Butter had a strong position of being the favourite

jam

to be consumed, with over 140

grams

per person in 1981. After having a slight increase, the interest in the product declined gradually since 1986 and stood at around 45

grams

per head by the end of the period.

On the other hand

,

while

people seemed to enjoy Margarine in the year of 1986 until 1996, the likeliness dropped significantly and settled at 40

grams

of intake in 2007. Another insight came from the Low-fat and reduced spreads type of

jam

that surfaced a bit late, compared to the others, with a dramatic rise in intake from 10

grams

in 1996 to 80

grams

in 5 years, only to fall and end at approximately 70

grams

per body.