In their advertising, bussiness nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, advertising

becomes

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has become

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increasingly popular in different markets. The firms are using various forms of adverts to popularize the novelty of their products to the public in order to make more profit. I suppose

its

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it's

it is

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a negative development which may harm the welfare of the

consumers

. Emphasizing the creative designs of the products can help the firms to attract more

consumers

. These advertisements can clearly and exaggeratedly show the advantages of these new goods to the buyers who may highly appeal to the effect shown

on

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in

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the advert and

willing

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be willing

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to pay

high

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a high

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price

to buy

this

improved product.

For example

, some smartphone producers usually underline the speciality of their new design,

such

as the

color

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colour

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of the outer shell, in order to make some customers willing to pay

higher

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a higher

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price

Fix the agreement mistake

prices

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for the fascinating look.

This

means the producers could generate higher

profit

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profits

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through advertisements.

However

, advertising may sometimes affect the interest of

consumers

.

This

happens when the improvements on the good

is

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are

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inconsequential which makes the customers find that the advantages stressed by the advertising

is

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are

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not significant to the function of the product. In

this

way, the

consumers

would lose their benefits after they had paid

higher

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a higher

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price

for the good and realized their choice is irrational.

As a result

, the advertising sometimes

affect

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affects

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the customers to make rational decisions during shopping and lose their interest

due to

the information gap. In conclusion, businesses usually aim to charge a higher

price

of

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for

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their products

through

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by

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emphasizing

their

Change the word

the

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commodities sold are new in some way. But

this

sometimes misleads the

consumers

to do irrational purchasing and lose their benefits.