Some people find advertisements amusing or annoying and they are not influenced by this when they shop. To what extend do you agree or disagree.

It is argued that advertisements are not so effective and some are not affected by it at all.
This
essay completely disagrees with that idea because good commercials definitely affect customers' choice in many ways that they may not even acknowledge themselves and it is not worth underestimating the effect of advertising campaigns.
Firstly
, sometimes customers may not even have an honest answer why they buy products of one particular brand
instead
of another. They can often remember that someone mentioned and praised it,
hence
, they used the positive feedback to make a decision about getting it.
This
is how people's minds actually work: it is easier to agree on something if someone has already tried it and had a good experience.
Hence
,
for example
, everyone tries "Mcdonald's" at least once: it is well-known and everyone knows what to expect from it. Another reason why advertisements have real influence on people's behavior is that humans would like to live happy lives, and advertisers sell
this
dream very well, playing on weaknesses. They say that potential consumers will be loved and respected if they have and use
this
and that. "Apple '' products are good examples of it. They are expensive, and not all can really afford them, but many spend days and nights trying to buy the newest editions as soon as they are released just to demonstrate their status, even if there are more affordable brands with better quality.
To conclude
, both good and bad marketing has a huge effect on humankind and its choices. Many things were bought just because they were promoted effectively.
Submitted by natallia.khrenava on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Task Achievement
To enhance task response, focus more on directly addressing the prompt's question throughout your essay. Use clear thesis statements and topic sentences that relate directly to whether you agree or disagree on the effectiveness of advertisements on consumer behaviour.
Task Achievement
Incorporate more specific, real-life examples to strengthen your arguments. Demonstrating through examples how advertisements influence consumer decisions will make your essay more persuasive and impactful.
Coherence & Cohesion
Improve the logical structure of your essay by carefully organizing your ideas in a logical order. Start with an introduction, followed by body paragraphs that each cover a distinct point, and conclude with a summary that reinforces your main argument.
Coherence & Cohesion
Make sure your introduction and conclusion are clear and directly address the essay prompt. The introduction should outline your perspective on the topic, and the conclusion should summarize your arguments and restate your position.
Coherence & Cohesion
Enhance cohesion by linking your ideas more effectively. Use a variety of linking words and phrases to show the relationship between your ideas and to help the reader navigate through your essay.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • Consumer behavior
  • Desensitization
  • Persuasive
  • Brand perception
  • Shopping habits
  • Marketing tactics
  • Selective attention
  • Online advertising
  • Traditional media
  • Cultural background
  • Ethical considerations
  • Ad saturation
  • Advertising literacy
  • Brand loyalty
  • Consumer skepticism
  • Target audience
  • Emotional appeal
  • Cognitive dissonance
  • Impulse buying
  • Ad avoidance
What to do next:
Look at other essays: