In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

#businesses #emphasise #products #development

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It is true that recently, many companies often advertise that their

products

have brand-new designs or innovative functions. People have different views about the factors related to

this

phenomenon, and some view

this

trend as negative. In my opinion,

however

, I believe

this

is a positive

development

because of many reasons. For businesses, welcoming a great emphasis on the aspects of 'new' has various advantages. New

products

generally mean better quality or more advanced technology.

Therefore

, it can motivate more consumers to buy their goods.

Moreover

this

kind of advertisement can definitely enhance the brand's reputation, and more people will be willing to give it a try.

For example

, there is a technology company called 'Acer' in Taiwan, which is famous for its electronic services with functions that are continuously upgraded. You can often see that they are advertising their new

products

on TV.

Thus

, looking from an

overall

perspective, I think the main reason for companies to offer new

products

is because it can generate more profits. Acknowledging that there are some drawbacks, I believe that the emphasis on new

products

is a good

development

for many reasons. It will let more companies aim at innovation, which means that they will invest more funds into the research or

development

sector.

In addition

, more emphasis on new

products

in advertisements can improve the competitiveness within the markets, accelerating the growth of industries.

As a result

, people can have a better experience when using these new

products

and our daily life will be much more convenient. In conclusion, it is more likely to generate higher profits when corporations emphasise their

products

are new in their advertisements, and it is the primary impetus for them to do

this

. I think

this

phenomenon is a positive

development

because it can raise the quality of our

life

Fix the agreement mistake

lives

show examples

Submitted by arthur752102 on Fri May 03 2024

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Language variety

To enhance your score further, try to vary your sentence structures more and consider using a wider range of vocabulary to avoid repetition.

Content Depth

Ensure a balanced discussion by exploring contrasting viewpoints more deeply, as this will enrich your argument and demonstrate critical thinking.

Structure

Excellent introduction and conclusion, effectively framing your argument and summarising your key points.

Supporting examples

Good use of specific examples, such as the Acer technology company, to support your argument.

Relevance

Clear and relevant main points that align well with the essay question.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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9
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
1
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

303 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Use a variety of complex and simple sentences

Some people think that parents should teach their children how to be good members of society. Others, however, believe that school is the best place to learn this. Discuss both views and give your own opinion.

Some children spend hours every day on their smartphones. Why is this the case? Do you think this is a positive or negative development?

One of the major problems that faces today’s governments is creating enough satisfactory housing for their increasing populations whilst still trying to protect the environment. Discuss this statement and give your opinion.

Nowadays parents put too much pressure on their children to succeed. What is the reason for doing this? Enhance future lifestyle is this a negative or positive development?

Some people think that the increasing use of computers and mobile phones in communication has negative effects on young people’s reading and writing skills. To what extent do you agree or disagree?