In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In
this
era, some company establishes an innovative way to market their
products
through preliminary introductions about their
products
is the first among others. In my opinion,
this
is a positive development for businesses, there are several reasons for that. The first perspective is about human behaviour. Mankind tends to try a new thing
instead
of just mainstream stuff.
For example
, in the past citizens purchased a phone just for calling. But now, folks think twice if they want to choose something because of the smartphone’s advanced development, the more applications provided the more attracts customers.
That is
about the behaviour of customers, particularly desire or greed.
Thus
, if a startup provides something that invites human desire
then
affects their selling into a positive impact.
Moreover
, explaining the newest
products
or services stand out among the others can enhance the corporation’s reputation during commercial phases. Branding is a crucial thing most organizations must fulfil since branding is one of the approaches that always has a long-term impact on any business.
For instance
, many reputable companies like Unilever use
this
strategy to explain their innovations,
such
as the ingredients in a product and redesigning product packaging with some attractive character. They believe that can be the best decision to increase their profit in the future. In conclusion, both human characteristics and reputation are factors contributing to why some entrepreneurs use strategies to promote their
products
with innovations, aiming to increase revenue. From
this
phenomenon, citizens must consider the relevance of the advertisement before buying something.
Submitted by damayanti.nsd on

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Structure
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Linking
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Balance
While your essay addresses the task well, aiming for a more balanced discussion on both the positive and negative aspects could provide a more comprehensive response. Consider dedicating a section explicitly to the drawbacks or potential downsides to offer a more nuanced view.
Sentence Variety
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Task Achievement
Your essay effectively addresses the prompt by acknowledging the significance of innovation in product marketing, showing a good level of task achievement.
Supporting Examples
The examples you provided, such as the evolution of smartphones and Unilever's strategies, were relevant and supported your main points well. This illustrates your ability to use specific examples to substantiate your arguments.
Conclusion
The conclusion succinctly summarizes the main ideas, reinforcing the essay's stance effectively.
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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