In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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this

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era, some company establishes an innovative way to market their

products

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through preliminary introductions about their

products

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is the first among others. In my opinion,

this

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is a positive development for businesses, there are several reasons for that. The first perspective is about human behaviour. Mankind tends to try a new thing

instead

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of just mainstream stuff.

For example

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, in the past citizens purchased a phone just for calling. But now, folks think twice if they want to choose something because of the smartphone’s advanced development, the more applications provided the more attracts customers.

That is

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about the behaviour of customers, particularly desire or greed.

Thus

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, if a startup provides something that invites human desire

then

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affects their selling into a positive impact.

Moreover

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, explaining the newest

products

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or services stand out among the others can enhance the corporation’s reputation during commercial phases. Branding is a crucial thing most organizations must fulfil since branding is one of the approaches that always has a long-term impact on any business.

For instance

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, many reputable companies like Unilever use

this

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strategy to explain their innovations,

such

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as the ingredients in a product and redesigning product packaging with some attractive character. They believe that can be the best decision to increase their profit in the future. In conclusion, both human characteristics and reputation are factors contributing to why some entrepreneurs use strategies to promote their

products

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with innovations, aiming to increase revenue. From

this

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phenomenon, citizens must consider the relevance of the advertisement before buying something.

damayanti.nsdSun May 05 2024

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Structure

Try to organize your ideas more coherently by introducing clear paragraphing with a single idea per paragraph. This can enhance readability and the logical flow of your arguments.

Linking

Utilize a wider range of linking words and phrases to improve the connectivity between sentences and paragraphs, thereby enhancing the overall cohesion of the essay.

Balance

While your essay addresses the task well, aiming for a more balanced discussion on both the positive and negative aspects could provide a more comprehensive response. Consider dedicating a section explicitly to the drawbacks or potential downsides to offer a more nuanced view.

Sentence Variety

Incorporate more varied sentence structures to demonstrate a high level of English proficiency. This not only enriches the text but also keeps the reader engaged.

Task Achievement

Your essay effectively addresses the prompt by acknowledging the significance of innovation in product marketing, showing a good level of task achievement.

Supporting Examples

The examples you provided, such as the evolution of smartphones and Unilever's strategies, were relevant and supported your main points well. This illustrates your ability to use specific examples to substantiate your arguments.

Conclusion

The conclusion succinctly summarizes the main ideas, reinforcing the essay's stance effectively.

9
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meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

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Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

254 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Expert say older people were happier and healthier in the past because they did more exercise and spent more time with their family and friends, whereas, now many suffer loneliness and health problems. What are the causes of this and what are some solutions?

some people think that employers should not care about the way their employees dress, because what matters is the quality of their work.To what extent do you agree or disagree with this statement?

Memorisation of information by frequent repetition, namely rote learning, plays a role in many education system. To what extend do the advantages outweigh the disadvantages?

Some people believe that good teamwork is what makes companies successful. Others feel that it is more important to have a good leader. Discuss both these views and give your own opinion.

It is often said that we should work to live, not live to work. Discuss both points of view and give your own opinion.