Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion

In modern society, advertising has become an integral part of our everyday life. From billboards to pop-up advertising on our devices, we are surrounded by marketing messages. Some say that it has a great influence on our desire to acquire various items
as well as
other individuals are considered to confirm that nobody notices the advertisement
due to
its huge quantity.
This
essay will suggest that it depends on a person’s mindset and their receptiveness to advertising. It is proven that advertising is a powerful tool in shaping buyer behaviour. Thanks to clever marketing strategies, companies can create a desire for their products and influence our perceptions of their value.
For instance
, iconic advertising campaigns like Coca-Cola's "Share a Coke" or Apple's "Get a Mac" commercials have successfully captured the attention of consumers and
drive
Wrong verb form
drove
show examples
sales.
On the other hand
, the sheer volume of advertising that we are faced with on a daily basis has led many to become unresponsive to its messages. With advertising bombarding us on social media, television, billboards, and even in public bathrooms, it is easy to not pay attention and ignore them.
This
has led to the emergence of advertise-blocking programs and a growing trend that consumers prefer to use services without advertising. In my opinion,
while
advertising can be successful in persuading us to buy things, its effectiveness ultimately depends on the individual's mindset and receptiveness to advertising. Some people may be oscillated by a compelling advertisement,
while
others may actively resist being influenced by advertising tactics. As a buyer, it is important to remain mindful of the intentions behind advertising and make informed decisions about our purchases. Ultimately, advertising will continue to play a significant role in shaping purchaser behaviour, but it is up to us to be critical and discerning in our consumption choices. In conclusion, advertising can be both successful at persuading us to buy things and so common that we no longer pay attention to it.
While
advertising tactics continue to evolve and become more sophisticated, consumers have
also
become more savvy and selective in their purchasing habits. Eventually, the effectiveness of advertising lies in the hands of the customer and their ability to critically evaluate the messages being presented to them.
Submitted by Tlembekova09 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

coherence cohesion
Ensure that ideas are more clearly and logically connected. Try to use more transitional phrases to guide the reader through your argument.
task achievement
Provide more specific and detailed examples to strengthen your points and demonstrate a deeper understanding of the topic.
coherence cohesion
The essay provides a clear introduction and conclusion that effectively frame the argument.
task achievement
You present a balanced discussion, considering both viewpoints before offering your own opinion.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Essentional vocabulary list for IELTS Writing 7+

Learn how to write high-scoring essays with powerful words.
Download Free PDF and start improving you writing skills today!
Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
What to do next:
Look at other essays: