In advertising, businesses usually emphasize that their products are new in some way. Why is this? Do you think this is a positive or negative development?
In
this
new era with a high prevalence of entrepreneurs, the creation of innovative products has become more popular, mainly because of the competitiveness and the necessity to improve their marketing. I consider that their positive impacts outweigh the negative ones, and in this
essay, I will explain my reasons in detail.
To start with, most advertisements try to persuade human feelings and thoughts, thus
many professionals, such
as sociologists, anthropologists, psychologists, etc, have deeply researched human behaviours in order to know how to captivate the attention of the population. Therefore
, investors have been aware of the characteristics of the community in which they desire to have an impact. This
represents a big merit and, as a consequence
, their sales have experienced an increase. For example
, big-scale clothing industries have seasonal trade owing to the weather, thus
they offer a wide variety of clothes according to
the climate and make discounts to enhance their sales.
Additionally
, it is well-known that new environmental policies have been created in response to global warming, hence
, many industries have created cutting-edge designs with recycled material as well as
they have changed their equipment in order to establish eco-friendly settlements. Consequently
, many companies are not only appealing to environmental activists but also
generating inclusive campaigns. For example
, 'Gucci' used to employ animal hides in their shelters, however
, they removed those materials from their clothes. Since then
, their goods have been widely worn and their sales have rocketed.
To sum up
, human brains and behaviours are changing constantly, thus
marketing and products should advance at the same speed. Then
, innovation and out-of-standard merchandise are required in order to adapt them to our needs.Submitted by kana_ayaki on
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coherence cohesion
Ensure each paragraph transitions smoothly to the next by using linking words or phrases to guide the reader through your argument. This will enhance the logical flow of your essay.
task response
Provide further clarification or detail in your analysis. Expanding on how exactly the new advertising methods impact consumer behavior would strengthen your argument.
coherence cohesion
Your introduction and conclusion are well-presented, which frames your essay nicely. The introduction clearly states your stance and outlines what will be discussed, while the conclusion effectively summarizes your main points.
task response
Your examples are specific and relevant; they illustrate your points well and support your argument comprehensively. Notably, the examples about environmental policies and specific companies add depth to your essay.