Differences between countries become less evident each year. Nowadays, all over the world, people share the same fashions, advertising, brands, eating habits and TV channels. Do the advantages outweigh the disadvantages of this?

In light of the proliferation of technology, people are able to contact

with

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apply

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foreigners, leading to several cross-cultural aspects.

Therefore

, alleviating the distance between countries, making a trend of watching the same TV programmes.

This

author contends that the benefit of promoting products is eclipsed by the opportunities of losing own

cultures

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culture

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and tensions among residents. There is no doubt that bridging the gap between nations catering to

opporunities

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opportunities

to advertise for national brands. Specifically,

company

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the company

a company

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can expand their marketplace and

exporting

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export

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products all over the world. By viewing the same programmes, retailers can recognize the current trend of customs and

fulfill

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fulfil

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their demand,

therefore

, decreasing numerous excessive products.

For instance

, teenagers are more likely to gravitate toward luxury fashion brands, by

comprehensing

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comprehending

comprehensive

this

, they could give suitable plans to promote their reputation. Notwithstanding the aforementioned advantage,

incorporated

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incorporating

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watching trend not only cause culture loss but

also

create

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creates

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arguments between states, the downside of

this

phenonmenon

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phenomenon

is definite. If

audience

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the audience

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spectates foreign programmes, there will be less time spent

for

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on

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traditional

channel

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channels

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causing

lack

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a lack

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of

interests

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interest

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in

country's

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the country's

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own culture.

Furthermore

, each countries have diverse

point

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points

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of view which may lead to several arguments among residents. In conclusion, the advantages were outweighed by the disadvantages

due to

culture loss and

chance

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the chance

a chance

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of tensions.