Shoppers have too much choice, from chocolate bars to jeans.' What, in your opinion, are the advantages and disadvantages of having many things to choose from?

In recent times, with the help of the industrial revolution, and capital markets, shoppers are presented with a myriad of

choices

at their local supermarkets, be it a variety in flavour of chocolate or a slight variation in jean colour, all is accessible. In

this

essay, I will explore both the advantages and disadvantages of having an abundance of

choices

and how they affect people's lives. To start off with, having a variety of

choices

means there is competition between different

brands

which leads to better quality

products

presented to the customers.

For instance

, if only one brand were producing and selling shoes to the majority of buyers it would make it easier for the brand to sell low-quality

products

to their unbeknownst customers.

However

, if there were a number of different

brands

selling shoes, each of those

brands

would need to do better than the other to compete for customer satisfaction.

On the other hand

, being bombarded with a gauntlet of

choices

while

shopping may lead to dissatisfaction and decision fatigue. Let's take

for example

a coffee machine. In my experience, when buying a coffee machine you are presented with a plethora of

brands

each having a slight difference in quality.

This

led to me spending days doing research to buy the right one for myself just to find out

at the end

that the other brand might have been better leaving me unhappy with my buy. In conclusion,

while

having the freedom of choice can be good for better quality

products

it can sometimes lead the customers to confusion in buying the right thing for themselves. In my opinion, we should enjoy the luxury of having all kinds of different

products

at our disposal.