Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
Some argue that advertising is particularly effective at persuading consumers to purchase products. Others believe that advertising is so prevalent that we no longer pay attention to it. I agree with the former statement.
To begin
with, one of the reasons that advertising can persuade people
to purchase things is using billboards. Businesses frequently use eye-catching billboards to attract a lot of people
. These are placed in prominent locations such
as highways, busy streets, and public transportation where they can be seen by thousands of people
daily. While
TV or online ads
that people
might skip or block, billboards are often visible due to
providing continuous exposure to the message. Furthermore
, ads
often evoke strong human emotions such
as happiness, nostalgia, fear, or excitement. Emotional responses create a connection with the product and can influence buying decisions. For example
, Apple's ads
often emphasize how the iPhone enhances life experiences, focusing on themes such
as creativity, connection, and innovation.
On the other hand
, another group of people
claims that when ads
are embedded in the daily environment such
as on buildings, public transport, streets, and screens, people
become accustomed to ignoring them as they go about their routines. In addition
, companies are increasingly mindful of ethical advertising that involves being truthful about products or services, accurate information, and avoiding manipulating tactics such
as deceptive visuals or messaging. While
this
is positive, it may also
make ads
less provocative and thus
less attention-grabbing. However
, I do not find this
argument convincing as I believe that well-crafted and strategically placed ads
continue to be highly effective.
In conclusion, advertising retains its persuasive power when executed thoughtfully and creatively, despite the challenges posed by cultural saturation, background noise, and consumer protection. Balancing the number of ads
with quality, relevance, and creativity is essential to ensure that advertising remains an effective tool for influencing consumer behavior
in an increasingly ad-averse world.Change the spelling
behaviour
Submitted by marzie.ghasemi98 on
Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.
task achievement
The essay effectively addresses the task by discussing both viewpoints and providing a clear opinion. Keep supporting your points with relevant examples, as these strengthen your arguments.
coherence cohesion
Your essay is well-structured with a clear introduction, body paragraphs, and conclusion. Ensure each paragraph starts with a clear topic sentence to maintain a logical flow.
task achievement
Though your arguments are generally well-supported, consider elaborating more on the opposing viewpoint to provide a more balanced discussion. This will demonstrate your ability to understand and critique both sides of an argument.
coherence cohesion
The essay starts with a clear introduction and outlines the main points of discussion effectively.
task achievement
You used relevant specific examples, such as Apple's ads, which help to illustrate your points and make your arguments more convincing.
coherence cohesion
The conclusion succinctly summarizes the main points and reinforces your opinion, providing a strong ending to the essay.