Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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In recent years, there has been a noticeable increase in the number of individuals discussing the effectiveness of advertising and its impact on various aspects of buyer behaviour. Some argue that advertising is extremely successful at convincing us to purchase things, citing reasons

such

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as its compelling approaches and widespread reach,

while

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others assert that advertising has become repetitive and prevalent that it is no longer paid attention to. In

this

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essay, it will be argued that a balance between advertising effectiveness and consumer awareness is crucial for optimal marketing and informed purchasing decisions.

To begin

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with, it is argued that advertising is highly effective for significant reasons. One prominent reason is that advertisements are designed to appeal to our emotions and desires, which can strongly influence our purchasing decisions.

For example

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, an advertisement showcasing a luxurious lifestyle can make viewers aspire to purchase the advertised product in order to achieve that lifestyle.

Thus

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, it is evident that advertising can successfully create a sense of need and urgency, leading to increased sales and engagement in the consumer world.

On the other hand

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, it is widely believed that advertising has become repetitive and monotonous, leading to a loss of interest in its content. One major reason for

this

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is the oversaturation of advertisements in daily life.

This

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perspective is supported by examples of "ad blindness" being developed by individuals, where ads are consciously or subconsciously ignored

due to

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their frequency.

Hence

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, it is apparent that the impact of advertisements has been diminished

due to

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their overwhelming presence, making them less effective in influencing behaviour within the consumer world. In conclusion,

while

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the importance of advertising in shaping purchaser behaviour is evident

due to

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its persuasive techniques and emotional appeal, the significance of advertising's diminishing impact cannot be overstated. A balanced approach that encompasses both effective advertising strategies and buyer awareness is essential for the sustainable advancement of marketing practices.

tahsin.adam3Sat Jul 20 2024

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task achievement

Consider providing more specific examples to elucidate your points, particularly when discussing 'ad blindness'. This will strengthen your arguments and make them more relatable.

task achievement

While your ideas are clearly presented, try to diversify your sentence structures to keep the reader more engaged. This will enhance the overall readability of your essay.

coherence cohesion

Improve the flow between the paragraphs by using varied transitional phrases. This can make the progression of your essay smoother and more coherent.

general

The essay has a clear introduction and conclusion, providing a solid framework within which the discussion takes place.

coherence cohesion

The arguments are logically structured and well-balanced, addressing both views on the topic in a systematic manner.

general

The use of language is precise and academic, which is appropriate for the IELTS exam.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

9
Linking words
meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

7.5

Logical structure

Introduction & conclusion present

7.5

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.5

7.5

Complete response

7.8

Clear & comprehensive ideas

7.5

Relevant & specific examples

Appropriate word count

4 paragraphs

318 words

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Topic Vocabulary:

persuade
promote
attract
influence
impact
consumerism
commercialism
market
product
brand
endorsement
manipulative
saturated
overwhelmed
repetitive
distracting
irrelevant
exaggerated
misleading
desensitized

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Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Your opinion

The concept of success has varying interpretations. Some individuals attribute success to hard work and determination, while others emphasize factors such as wealth and physical appearance as being more influential. Discuss both views and give your own opinion.

Films and computer games which contain violence are very popular. Some people believe that they have a negative effect on society and so should be banned. Other people, however, say that they are just harmless and help people to relax. Discuss both points of view and five your own opinion.

The number of overweight children in the developed countries is increasing exponentially . What do you think are its causes, also suggest measures.

In recent years, more and more people are choosing to read e-books rather than paper books. Do the advantages outweigh the disadvantages?

In some countries, owning a home rather than renting one is very important for people. Why might this be the case. Do you think this is a positive or a negative development?