Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
In recent years, there has been a noticeable increase in the number of individuals discussing the effectiveness of advertising and its impact on various aspects of buyer behaviour. Some argue that advertising is extremely successful at convincing us to purchase things, citing reasons
such
as its compelling approaches and widespread reach, Linking Words
while
others assert that advertising has become repetitive and prevalent that it is no longer paid attention to. In Linking Words
this
essay, it will be argued that a balance between advertising effectiveness and consumer awareness is crucial for optimal marketing and informed purchasing decisions.
Linking Words
To begin
with, it is argued that advertising is highly effective for significant reasons. One prominent reason is that advertisements are designed to appeal to our emotions and desires, which can strongly influence our purchasing decisions. Linking Words
For example
, an advertisement showcasing a luxurious lifestyle can make viewers aspire to purchase the advertised product in order to achieve that lifestyle. Linking Words
Thus
, it is evident that advertising can successfully create a sense of need and urgency, leading to increased sales and engagement in the consumer world.
Linking Words
On the other hand
, it is widely believed that advertising has become repetitive and monotonous, leading to a loss of interest in its content. One major reason for Linking Words
this
is the oversaturation of advertisements in daily life. Linking Words
This
perspective is supported by examples of "ad blindness" being developed by individuals, where ads are consciously or subconsciously ignored Linking Words
due to
their frequency. Linking Words
Hence
, it is apparent that the impact of advertisements has been diminished Linking Words
due to
their overwhelming presence, making them less effective in influencing behaviour within the consumer world.
In conclusion, Linking Words
while
the importance of advertising in shaping purchaser behaviour is evident Linking Words
due to
its persuasive techniques and emotional appeal, the significance of advertising's diminishing impact cannot be overstated. A balanced approach that encompasses both effective advertising strategies and buyer awareness is essential for the sustainable advancement of marketing practices.Linking Words
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task achievement
Consider providing more specific examples to elucidate your points, particularly when discussing 'ad blindness'. This will strengthen your arguments and make them more relatable.
task achievement
While your ideas are clearly presented, try to diversify your sentence structures to keep the reader more engaged. This will enhance the overall readability of your essay.
coherence cohesion
Improve the flow between the paragraphs by using varied transitional phrases. This can make the progression of your essay smoother and more coherent.
general
The essay has a clear introduction and conclusion, providing a solid framework within which the discussion takes place.
coherence cohesion
The arguments are logically structured and well-balanced, addressing both views on the topic in a systematic manner.
general
The use of language is precise and academic, which is appropriate for the IELTS exam.
Your opinion
Don’t put your opinion unless you are asked to give it.
If the question asks what you think, you MUST give your opinion to get a good score.
Don’t leave your opinion until the conclusion.
Here are examples of instructions that require you to give your opinion:
...do you agree or disagree?...do you think...?...your opinion...?