Some people say that advertising is highly successful at persuading us to buy things. Others think advertising is so common that we no longer pay attention to it. Discuss both of these points of view and give your opinion.
Some people argue that advertising is highly effective in convincing us to purchase products,
while
others believe that it has become so ubiquitous that we hardly notice it anymore. I strongly believe that advertising still plays a significant role in influencing our buying decisions.
One reason I agree that advertising is successful at persuading consumers is its ability to create a perceived need for products. This
means that advertisements
often highlight the benefits and unique features of a product, making it seem indispensable. For instance
, commercials for smartphones frequently showcase their advanced cameras, appealing designs, and user-friendly interfaces, which can lead consumers to believe that upgrading to the latest model will significantly improve their daily lives.
Another reason for my belief is the psychological impact of repeated exposure to advertisements
. This
is due to
the fact that constant repetition can lead to familiarity and trust in a brand
. This
also
means that even if individuals do not consciously pay attention to every ad they see, the consistent presence of a brand
in their environment can influence their purchasing decisions. For example
, a person might choose a particular brand
of cereal simply because they have seen its ads multiple times, even if they do not actively remember the advertisements
.
In conclusion, while
some people maintain that advertising is so common that it has lost its impact, I strongly believe that it remains a powerful tool in shaping consumer behavior
. Change the spelling
behaviour
Advertisements
not only create perceived needs for products but also
build brand
familiarity and trust through repeated exposure, ultimately influencing our buying decisions.Submitted by eparfenenkov on
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task achievement
The essay could benefit from addressing the counter-argument more robustly. While you mentioned the opposing view, expanding on why some individuals believe that advertising is ignored and providing specific examples or evidence for this perspective would create a more balanced discussion.
coherence cohesion
Consider using more varied transitional phrases to enhance the flow of your essay. Phrases such as 'Additionally,' 'Moreover,' or 'Conversely' could help to improve the cohesion of your paragraphs.
task achievement
Ensure that every main point is thoroughly explained and supported with specific examples. While your current examples are relevant, adding more detailed scenarios could strengthen your arguments further.
coherence cohesion
The essay opens with a clear introduction, stating both points of view and your own opinion. This sets up a framework which is followed consistently throughout the essay.
coherence cohesion
The conclusion neatly summarizes the points discussed and reiterates your strong stance, which gives a sense of closure to the discussion.
task achievement
Your examples related to smartphone commercials and brand familiarity are concrete and relevant, effectively supporting your arguments.
Use cohesive linking words accurately and appropriately
Linking words are very important in your essay.
To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.
Almost every sentence in your essay should have a linking word of some sort.
In fact, the only sentences that can omit linking words are your background sentence and thesis.
Linking word examples:
- firstly
- secondly
- thirdly
- in additional
- moreover
- also
- for example
- for instance
- therefore
- however
- although
- even though
- despite