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Band 7

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
The companies use a strategy that says the
products
 they produce are new and never seen before, in their commercials these days.
This
 essay will examine the cause of
this
 situation and whether it is a good or a bad method. The importance of getting people’s attraction is an undeniable fact in advertising. There are several ways to achieve
this
 and, nowadays corporations are using a procedure that says the
products
 they produce are new. Because people love clean, good looking, giving the feeling of untouched and not previously released items.
For instance
, when Apple introduces a new iPhone, they always make mention of new several features. Even if someone has the oldest version of the phone, he wonders about the coming product and wants to purchase it. Unless there can be many same featuring
products
 before the company introduced and released it. But they don’t care about the others since they want to reach a significant number of people. It is a good way to
marketing
Replace the word
market
show examples
 development because every individual wants to use a brand new product and they can ignore the facts sometimes.
For example
, my uncle bought a new TV just because he saw the advert on the old TV that was saying the other company’s TV has many new features. For many companies, it is quite easy to deceive the people who think like my uncle.
To conclude
, the firms use a method and say the
products
 are new in some ways because they want to get people’s attention and it is a rather good technique to make
this
 happen.
Submitted by abdullahsakirsimsek on

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introduction conclusion present
You have a clear introduction and conclusion which is good. However, try to make your thesis statement in the introduction a bit more precise.
logical structure
To improve clarity and coherence, ensure that each paragraph has a clear topic sentence and that transitions between points are smooth.
supported main points
You have provided relevant examples, but you could strengthen your argument by giving more specific evidence or examples.
clear comprehensive ideas
Watch out for small grammatical errors and try to use a greater variety of sentence structures for a higher band score.
complete response
You have addressed the task prompt effectively and provided reasons and examples for your arguments.
clear comprehensive ideas
You have used some good vocabulary and expressions that fit the context well.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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