In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? do you think it is a positive or negative development?

There are many tactics employed by commercial enterprises in the twenty-first century's competitive global market. Many exploit targeted advertisements suggesting their devices possess a more advanced feature that was not available before.

This

technique can be aiming to improve their

sales

performance and in my opinion, comprises an immense drawback for the citizens. On the one hand, businesses are keen to insist that their products have newly introduced characteristics in order to increase their

sales

target and appeal to higher numbers of customers.

For example

, every time Apple releases new versions of iPhones, brands them not only as containing updated gadgets but

also

a few modern features.

Furthermore

,

this

commercial strategy results in a vast range of enthusiasm among people leading to tremendous marketing and

sales

success for the company.

On the other hand

,

this

constitutes a negative business trend owing to several malicious ramifications in terms of the pecuniary well-being of the customers. Considering

this

marketing policy, more and more consumers tend to spend their hard-earned financial resources and accumulated savings on upgraded versions of consumer goods,

for instance

.

Moreover

,

this

is a tremendously hazardous phenomenon as it can bring about citizens taking loans with high interest rates, using up their credit cards to the ceiling or even risk going bankrupt or delinquent if they act heedlessly or fail to pay back on time. In conclusion, enterprises consider all sorts of advertising strategies

such

as labelling their product as having new features to seduce people into purchasing them. I wholeheartedly regard it as an enormous negative development

due to

the devastating financial repercussions for the ordinary people that are attached to

this

sales

policy.