In their advertising, business nowadays usually emphasize that their product are new in some way. Why is this? Do you think this is a positive or negative development?

These days, companies tend to focus on the novelty of their product in advertisements in certain ways. I claim that the purpose is to help them. stand out from the market and maximize their profit.
This
trend has both advantages and drawbacks, which are explained in
this
essay. There are some reasons why enterprises usually try to make new their goods. It is undeniable that the market is increasingly competitive, which creates fierce competition where a multitude of companies appear and offer similar services so the newness and uniqueness may help the business stay ahead of the race and surpass the competitors.
In addition
, the novelty
also
catches customers's attention, which awakens their curiosity.
Therefore
,
this
way will significantly improve their target.
For instance
, Apple is one of the most successful businesses in
this
field. They often offer mobile phones with new functions, which attracts buyers a lot and now they still hold an important position with astonishing sales figures. Judging from a balanced viewpoint,
this
method comes with both benefits and drawbacks. On the one hand, customers nowadays often confront a fear of falling behind so they desire to keep up with the latest trends or purchase new products with the latest versions.
Moreover
, providing a wide range of products with new features
also
helps consumers have more choices and find a suitable one for them.
Thus
,
this
completely satisfies the ever-changing people's demands.
On the other hand
, issues can appear when businesses create false advertising. In order to attract customers, they can over-polite the product with numerous uses, causing consumers to be disappointed and gradually lose trust.
Therefore
. people's trust in enterprises would be corroded on the whole In conclusion, many companies are currently centring on innovativeness. of their products as it provides a new experience to the customer to stand out from the competitors.
This
trend would be beneficial if businesses could make good on their claims,
otherwise
, they would damage consumer trust
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coherence cohesion
To improve, make sure each paragraph transitions smoothly to the next. You can use linking words or phrases to guide the reader through your argument.
task achievement
Strengthen your task response by providing more specific examples to back up your claims. This will make your argument more compelling and credible.
task achievement
Pay attention to minor grammatical errors and typos. Although minor, they can distract the reader and impact the overall impression of your essay.
coherence cohesion
You have a clear introduction and concise conclusion that effectively summarize your main points. This is essential for coherence and task achievement.
task achievement
You provide a balanced view by discussing both the advantages and disadvantages of the trend, showing a thorough understanding of the task.
coherence cohesion
Your main points are logically structured and well-supported. Each paragraph has a clear main idea that contributes to your overall argument.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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