IELTS Writing Correction Service
Writing Samples
Band 7.5

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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Nowadays, advertising influences people to spend a lot of money on improving the popularity of products. Because advertising usually does not pay attention to people’s needs in their lives. So, they just focus on their advantages in their commercial activities. In my opinion, more or less
this
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 idea is correct. In
this
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 era, many companies try to introduce their brands in the best way.
For example
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, they make different plans for their campaigns to promote their goods to ordinary people.
Besides
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, they make a lot of videos and teasers to show themselves in different media.
Also
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, many billboards and banners on roads and shopping malls are effective. These actions usually are taking place by a company to compete with other rivals. So, the power of advertising depends on the types of strategies that a company has selected.
Therefore
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, people’s requirements are not been considered in advertising.
Although
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 there are some companies that try to explore people’s needs to make good products for customers, the amount of these companies is not enough.
In other words
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, most brands just concentrate on advertising aspects
instead
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 of increasing productivity.
This
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 idea leads to being more materialistic at present.
According to
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this
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 point,
this
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 trend reflects the power of advertising and most people are involved with consumerism. In conclusion, one sign of the power of advertising is high sales of popular consumer goods,
however
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, the real requirements of the society are not met. I think it is better to give a good response to customers by selling practical goods.

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logical structure
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introduction conclusion present
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complete response
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introduction conclusion present
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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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