Some people say that advertising is extremely successful at persuading us to buy things. Other people believe that advertising is so common , that we no longer pay attention to it. Discuss both views and give your opinion

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Although
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certain individuals believe that publicity has become a common tool to buy products which makes it less attractive for us , I believe that marketing is the most effective way to purchase goods
due to
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the advancement in technology. On the one hand, the mimic style that the enterprises adopt in their advertising makes the consumers more conservative about buying goods. Nowadays, the majority of
companies
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embrace
this
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policy of reputation. When a company puts effort and funds into creating its own publicity, we can see that the competing
companies
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copy its style, so
as a consequence
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, there are a large number of publicities that present the same product with the same advantages.
This
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abundance of copied products and advertisements makes the
companies
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worthless in consumer's eyes, so
as a result
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, less concerned about their advertising.
For instance
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, recently, Huawei, the same as Oppo, the company created advertising for their
last
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edition phones that promised the consumer the most effective camera ,by consequence both
companies
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faced the worst baying session.
On the other hand
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, I do believe that technological advancement makes advertising the most successful method a firm could adopt to buy goods. the intelligent artificial now with its algorithm can predict people's emotions and
also
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know what consumers need to see and hear in order to buy things.
Moreover
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,
this
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algorithm can easily create a new need . So, with
this
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capacity,
companies
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now can easily fabricate advertising to consumers' needs.
For example
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, there is an AI technology called APM Western.
This
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AI has the power to know people's emotions and feelings with a small conversation. So, convincing the population is possible now. In conclusion,
while
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some people mostly believe that advertising is a common method that makes us less concerned about it to buy things, I fully agree that it is the best tool to boost product sales using AI technology.
Submitted by habal.oumaima on

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coherence cohesion
The essay presents a clear introduction and conclusion, which helps frame the discussion effectively. However, some paragraphs could benefit from improved logical flow and more precise language. This would enhance coherence and make arguments easier to follow.
task achievement
The essay responds to the prompt by discussing both viewpoints and providing an opinion. Nevertheless, some ideas lack depth and need more detailed explanations or examples. Including more specific information and elaborating on points can strengthen the task achievement.
coherence cohesion
There are a few grammatical errors and awkward phrasings that could be improved. Reviewing grammatical rules and refining sentence structures will also help in making the essay more coherent.
task achievement
The essay successfully identifies and discusses both perspectives, which is a key requirement of the task. This balanced approach demonstrates a good understanding of the topic.
coherence cohesion
The use of a concluding paragraph effectively wraps up the discussion and reinforces the writer's opinion. This strengthens the overall coherence of the essay.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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