In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Lately, many enterprises are extensively promoting their products as if it's something recently discovered and nothing like it existed before. I reckon it is a positive and

also

an emerging

market

trend

helping various businesses to prosper rapidly. In

this

essay, I will discuss the motives behind it, and discuss why it is a positive indicator for the

market

. The first significant reason for producing

such

advertisements is to boost

sales

. It is an imperative goal for many organisations to reach a younger audience because they are easily convinced and are

also

interested in something new.

Therefore

, many firms have dedicated social media teams whose mission is to produce content that young people like the most; the memes are pictures where jokes on a famous person, car, or animal are made, and

companies

use these memes in their advertisements.

For instance

, the Pepsi company famously used the "Fist-baby" picture with their official logo to promote their new flavour beverage. Another important motive behind

this

is to reach maximum

sales

. As stated earlier, their main target is the young audience, so if they manage to produce content

that is

loved by them,

then

it's a great indicator of huge

sales

.

This

is the prime reason why many fresh

companies

manage to secure huge

sales

early on.

On the other hand

, it has become a positive

trend

in the consumer

market

because it allows startups to compete and make their presence felt. Many mega corporations like Pepsi, KFC, and Taco Bell have strong

market

shares, and a decade ago it would have been impossible for juvenile fast-food entrepreneurs to compete against their monopoly. But thanks to

this

trend

,

this

is not the case anymore. It has allowed them to enter the

market

, and through these advertisements, they managed to attract huge amounts of potential customers.

Secondly

, it has become a platform for talented artists to produce eye-catching ads and commercials. These professionals are highly paid and receive several benefits from the

companies

.

For example

, my friend specialises in producing AI-generated ads comprising famous Internet personalities, and he is employed at

Mcdonald's

Correct your spelling

McDonald's

show examples

, where he earns around $200k annually.

To conclude

, I again consider

this

trend

to be a positive sign for emerging

companies

and

also

provides

Correct subject-verb agreement

provide

show examples

opportunities to many talented graphic designers as well.