In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Lately, many enterprises are extensively promoting their products as if it's something recently discovered and nothing like it existed before. I reckon it is a positive and
also
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an emerging
market
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trend
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helping various businesses to prosper rapidly. In
this
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essay, I will discuss the motives behind it, and discuss why it is a positive indicator for the
market
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. The first significant reason for producing
such
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advertisements is to boost
sales
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. It is an imperative goal for many organisations to reach a younger audience because they are easily convinced and are
also
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interested in something new.
Therefore
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, many firms have dedicated social media teams whose mission is to produce content that young people like the most; the memes are pictures where jokes on a famous person, car, or animal are made, and
companies
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use these memes in their advertisements.
For instance
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, the Pepsi company famously used the "Fist-baby" picture with their official logo to promote their new flavour beverage. Another important motive behind
this
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is to reach maximum
sales
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. As stated earlier, their main target is the young audience, so if they manage to produce content
that is
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loved by them,
then
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it's a great indicator of huge
sales
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.
This
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is the prime reason why many fresh
companies
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manage to secure huge
sales
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early on.
On the other hand
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, it has become a positive
trend
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in the consumer
market
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because it allows startups to compete and make their presence felt. Many mega corporations like Pepsi, KFC, and Taco Bell have strong
market
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shares, and a decade ago it would have been impossible for juvenile fast-food entrepreneurs to compete against their monopoly. But thanks to
this
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trend
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,
this
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is not the case anymore. It has allowed them to enter the
market
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, and through these advertisements, they managed to attract huge amounts of potential customers.
Secondly
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, it has become a platform for talented artists to produce eye-catching ads and commercials. These professionals are highly paid and receive several benefits from the
companies
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.
For example
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, my friend specialises in producing AI-generated ads comprising famous Internet personalities, and he is employed at
Mcdonald's
Correct your spelling
McDonald's
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, where he earns around $200k annually.
To conclude
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, I again consider
this
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trend
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to be a positive sign for emerging
companies
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and
also
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provides
Correct subject-verb agreement
provide
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opportunities to many talented graphic designers as well.
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task achievement
Your essay demonstrates a solid understanding of why businesses advertise their products as new and innovative, which directly addresses the question.
task achievement
The essay includes specific examples, such as the Pepsi and McDonald's scenarios, which help to illustrate your points effectively.
coherence cohesion
Your conclusion effectively summarizes your points and restates your main argument, which brings closure to your essay.

Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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