In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

There is no denying that advertising is a contentious topic.

While

some believe that companies should emphasize that their

products

are new, others argue against

this

approach.

This

essay will discuss both perspectives and provide my opinion on the matter.

To begin

with, proponents of emphasizing new features in

products

argue that it benefits individuals and the community.

For instance

, when Apple introduced Siri in their smartwatches, it significantly enhanced users’ lifestyles by offering a personal assistant.

This

innovation not only made daily tasks easier but

also

set a new standard for smart devices.

Additionally

,

this

emphasis on innovation fosters competition between companies, leading to better

products

and services. When companies strive to outdo each other, consumers benefit from a wider range of high-quality options.

On the other hand

, critics argue that most advertising is misleading and purely for marketing purposes. They believe that advertisements often exaggerate the novelty of

products

to convince people to trust them, ultimately aiming to increase company profits.

This

can lead to consumer distrust and disappointment when the

products

do not meet the advertised claims.

For example

, a product advertised as revolutionary might only have minor improvements, causing frustration among buyers. In conclusion,

while

advertising that emphasizes new features has its criticisms, the benefits often outweigh the drawbacks. Continuous innovation and competition drive improvements in

products

and services, which is ultimately beneficial for consumers.

Therefore

, I believe that

this

trend is a positive development, as it encourages progress and offers consumers better choices.