In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
There is no denying that advertising is a contentious topic.
While
some believe that companies should emphasize that their products
are new, others argue against this
approach. This
essay will discuss both perspectives and provide my opinion on the matter.
To begin
with, proponents of emphasizing new features in products
argue that it benefits individuals and the community. For instance
, when Apple introduced Siri in their smartwatches, it significantly enhanced users’ lifestyles by offering a personal assistant. This
innovation not only made daily tasks easier but also
set a new standard for smart devices. Additionally
, this
emphasis on innovation fosters competition between companies, leading to better products
and services. When companies strive to outdo each other, consumers benefit from a wider range of high-quality options.
On the other hand
, critics argue that most advertising is misleading and purely for marketing purposes. They believe that advertisements often exaggerate the novelty of products
to convince people to trust them, ultimately aiming to increase company profits. This
can lead to consumer distrust and disappointment when the products
do not meet the advertised claims. For example
, a product advertised as revolutionary might only have minor improvements, causing frustration among buyers.
In conclusion, while
advertising that emphasizes new features has its criticisms, the benefits often outweigh the drawbacks. Continuous innovation and competition drive improvements in products
and services, which is ultimately beneficial for consumers. Therefore
, I believe that this
trend is a positive development, as it encourages progress and offers consumers better choices.Submitted by rami_agha77 on
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task achievement
To improve, consider providing more specific examples and a slightly more in-depth analysis of the reasons why businesses emphasize new features in their advertising. This would further bolster your argument and provide a more comprehensive response to the prompt.
task achievement
Ensure that each main point is fully developed and well-supported with specific examples or evidence. This aids in enhancing the depth of the essay and making your argument more convincing.
coherence cohesion
Consider using more varied transitional phrases to enhance the flow between paragraphs and ideas. This could contribute to a more seamless reading experience and improve clarity.
coherence cohesion
The essay presents a clear and logical structure, with an effective introduction and conclusion that encapsulate the main points discussed.
task achievement
Your argument is well-placed and you have addressed both sides of the issue, which adds depth and balance to your essay.
task achievement
The essay includes relevant examples, such as the introduction of Siri by Apple, which helps to illustrate your points effectively.
Use a variety of complex and simple sentences
You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.
‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.
Examples:
I really want to study but I’m too tired.
I wore a warm coat because the weather was cold.
If action is not taken soon on climate change, global warming will get worse.
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