In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Nowadays, some companies try to announce their products or services as a new thing in the
market
. In this
way, product
owners try to manipulate potential customers and get a large proportion of the market
. In my opinion, this
kind of marketing strategy involves both positive and negative development.
On the one hand, introducing a brand
as new in the market
may be beneficial both for users and producers. The emphasis on new functionalities of a service can help companies to attract customers. For example
, a new feature in a smartphone brand
may promote more sales because there will be a lot of people who would like to try it. Additionally
, innovation in the market
may positively affect consumers. Imagine a new machine in the kitchen that helps to make salads in seconds. These kinds of innovative items are not only financially beneficial for sellers,
but Remove the comma
apply
also
useful for buyers.
On the other hand
, exaggerated campaigning can spread misinformation among the society. Firstly
, innovative thing does not mean that it is also
efficient. For instance
, think of a product
that helps to sleep well but is not healthy. This
is not an efficient way even if it is a new brand
in the market
. Furthermore
, things that have been never experienced in my community, may have unpredictable consequences. A beverage with a new taste may be promoted as a great product
in the market
, but if its taste is not preferred by consumers, the brand
's reputation can be damaged.
In conclusion, most businesses try to market
their products by introducing them as newly released brands. Although
sometimes it works, in other cases it can result in damage to the company's image. I suggest highlighting both the good and bad sides of a product
or service and letting the rest of the customers decide.Submitted by checkmyessay9 on
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coherence cohesion
To improve the logical flow, consider using more connectors or transition phrases between paragraphs such as 'On the contrary,' or 'Similarly,'.
task achievement
Although your examples are relevant, try to elaborate a bit more on how they support your arguments to strengthen the clarity and comprehensiveness of your ideas.
task achievement
The essay clearly addresses the task, considering both positive and negative aspects of the development.
coherence cohesion
The essay follows a logical structure, with a clear introduction and conclusion.
task achievement
Good use of examples, such as the smartphone feature and kitchen machine, to illustrate arguments.