IELTS Writing Task 2 The rise of social media influencers has changed the landscape of advertising and marketing. Do the advantages of influencer marketing outweigh the disadvantages? Write at least 250 words.

✨ Do you want to improve your IELTS writing?
There is no denying the fact that social media has an immense impact on our daily lives.
While
it is a commonly held belief that
influencers
are a good way to change their advertising and marketing, there is
also
an argument that perhaps they will be negatively affected.
This
essay will analyse
this
topic from both points of view and express my opinion. On one hand, the
influencers
now are very popular more than before and they have been doing so well on their platforms.
In other words
, they have changed a
lot
of aspects of life like marketing.
In addition
, now with the rapid growth of social media, they can make a
lot
of advertising and
that is
very helpful to viewers.
For example
,
instead
of going to a mall or store, just you can follow an influencer and buy from a website or online application
such
as Shein.
On the other hand
, the majority of people think they are being miserable and exploiting their kids to buy their stuff. It is
also
possible to say that they don’t have any licenses to advertise any product and that reflects our safety
as well as
our rights.
Moreover
, a
lot
of
influencers
are youngsters so, they do not have control of their marketing and advertising.
For instance
, we see a
lot
of young celebrities promoting bad and harmful advertising and that’s why we should be concerned about it. In conclusion, there are no easy answers to
this
question . On balance,
however
, I tend to believe that drawbacks outweigh benefits because the majority of
influencers
do not have a significant role in doing advertisements.
Submitted by raghadyaseer2015 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

coherence cohesion
Enhance the logical structure and flow by ensuring that all ideas are connected and clearly lead into each other to improve coherence and cohesion.
task achievement
Integrate more specific examples and data to support your main points more effectively.
coherence cohesion
The introduction and conclusion are well-structured, clearly presenting your position on the topic.
task achievement
You addressed both perspectives of the argument, providing a balanced view of influencer marketing.
Topic Vocabulary:
  • Influencer marketing
  • Loyal following
  • Target demographic
  • Cost-effective
  • Authenticity
  • Relatability
  • Endorsements
  • Creative content
  • Consumer behavior
  • Market saturation
  • Engagement
  • Traditional advertising methods
  • Production budgets
  • Sponsored posts
What to do next:
Look at other essays: