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Writing Samples /
Band 7

Some people say that advertisinzg is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. discuss both these views and give your own opinion.

#people #advertisinzg #attention
Many
people
 believe that advertising is highly successful in convincing
buyers
 to purchase items,
while
 others argue that ads are so ordinary that they are not able to capture user attention.
This
 essay will discuss both perspectives and,
according to
 my viewpoint, promotions magnetize customers towards buying things. Nowadays, advertising brands are successful at persuading purchasers to buy their
products
 because they create attractive and creative ads by using various emotional aspects,
such
 as funny, sad, emotional, and anger, to influence customers towards making a purchase.
For example
, Tide, a detergent brand, promotes its product in a funny or emotional way, encouraging children to play without the fear of dirty clothes. It connects deeply with
people
's childhoods.
As a result
, it has achieved the desired profit and built a strong consumer base by selling numerous
products
.
Nevertheless
, the proponents argue that the advertisements are losing their value among
buyers
.
This
 is
due to
 the way they display the advertisements in a reparative manner, which decreases their popularity among
buyers
, as
people
 do not like to watch an ad again and again.
For instance
, Harpic, a toilet cleaner brand, has been consistently using the same advertisement pattern for 20 years,
therefore
,
people
 do not like the ad or want to buy its
products
, leading to a significant decline in product sales. In conclusion, advertisements play a significant role in persuading potential
buyers
 to buy goods and growing their sales. In my opinion, creative and attractive ads really attract purchasers to buy their
products
.
Submitted by shanu.tyagi on

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coherence
Ensure that each paragraph begins with a clear topic sentence that outlines the main idea. This will enhance the reader's understanding of your arguments.
task response
Try to provide more nuanced arguments or examples that cover different dimensions of the issue to present a balanced view.
task response
The essay clearly presents both sides of the argument, showing an understanding of the topic and its complexities.
coherence
The structure of the essay is clear, with a logical flow from the introduction through to the conclusion.
task response
Specific examples are included to support the main points, making the argument more convincing.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • persuasive techniques
  • emotional appeal
  • brand familiarity
  • ad blindness
  • targeted advertising
  • data analytics
  • subliminal messages
  • consumer behavior
  • brand recognition
  • influencer marketing
  • advertising saturation
  • consumer skepticism
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