In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, there is a parcel of advertisements on television or social media which is presenting their products. Each of the following adds offers that their
product
is a brand new one. I think it has a positive effect on users. In
this
essay, I propose my idea and
also
look at the other side and in the end I will draw some conclusions.
Firstly
, most of the companies think that a good
product
should solve a problem. Generally, the research and development part of a company tries to find the laying problem and helps the manufacturer to offer a new
product
.By doing
this
, people will be encouraged to buy the new thing.
Secondly
, offering a new
product
might show the company’s innovation. In
this
situation, the entrepreneur shows that despite there being lots of other companies in the same category, my
product
has something more and
it
Correct your spelling
is
show examples
worths buying.
On the other hand
,some people refuse to use new things.
Furthermore
, they tend to stick to their old instruments, because it makes them feel safe. Some of them may think they would fail to study the new structures and they won’t waste their time and money on new products. In
this
case, offering new merchandise would contrastingly have a negative effect,because accepting changes is hard for
this
group. All things considered, these days, the way of advertising is changing. Companies should decide how to design their ads to satisfy their clients by ruling out a problem, offering an innovation or sticking to their old fashion. In my opinion, showing that a
product
is a new thing will be successful in most cases as most of us like to add something new to our environment.
Submitted by bahram.azizzade on

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task response
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structure
The essay provides a clear introduction and conclusion, framing the discussion effectively.
task response clarity
The author effectively outlines both the advantages and disadvantages of businesses emphasizing their products as new, demonstrating balanced understanding.
logical structure
The essay has a logical progression of ideas, which makes it easy to follow the writer's train of thought.

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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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