If the product is good and meets consumer needs than advertising is unnecessary. To what extent do you agree or disagree?
A common belief is that if a
product
is of high quality
and meets consumer
expectations, it requires minimal or even no advertising. I strongly disagree with this
view. In today’s fiercely competitive market, advertising is crucial not only for building brand
awareness but also
for educating consumers
about product
benefits and establishing long-term brand
credibility.
Firstly
, advertising is essential for building and maintaining brand
awareness, even for premium or well-established products
. In a saturated marketplace, numerous brands offer products
of comparable quality
, and effective advertising enables a brand
to distinguish itself. For instance
, global giants like Apple and Samsung continually invest in extensive advertising campaigns to capture new customers and reinforce their brand
identity, despite already holding strong market positions. This
approach demonstrates that even successful brands require advertising to stay relevant and competitive.
Secondly
, advertising plays a vital role in educating consumers
about a product
’s unique features and benefits, which can significantly influence purchasing decisions. High-quality
products
often have complex functions or advanced features that are not immediately apparent to all potential users. Through advertising, companies can highlight these distinctive aspects and explain how they cater to consumer
needs more effectively than competing products
. This
educational aspect of advertising is especially important in fields like technology, where product
innovations can be challenging to understand without proper guidance.
Lastly
, advertising fosters consumer
trust by reinforcing a brand
’s credibility and commitment to quality
. Consistent exposure to a product
through advertisements can reassure consumers
of the brand
’s reliability and its belief in the quality
of its offerings. This
sense of trustworthiness is crucial, as consumers
are more inclined to invest in products
from brands they recognize and perceive as reliable. Consequently
, advertising strengthens the brand
-consumer
relationship, fostering long-term loyalty and customer retention.
In conclusion, while
product
quality
is fundamental, advertising remains an indispensable tool in the marketing process. It not only builds brand
awareness and educates consumers
about product
attributes but also
solidifies brand
credibility. Therefore
, I firmly believe that advertising is a worthwhile investment, even for products
of exceptional quality
, as it amplifies a brand
’s presence and ensures sustained consumer
trust.Submitted by checkmyessay9 on
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coherence cohesion
Ensure that each paragraph transitions smoothly to maintain reader engagement. Consider using connecting words or phrases to reinforce the logical flow.
task achievement
Expand on the examples given to provide even more clarity and to better illustrate the points. This can help emphasize the argument further.
task achievement
The essay presents a clear argument with strong support, demonstrating a thorough understanding of the topic.
coherence cohesion
Main points are well-developed and reinforced with relevant examples, showcasing the writer's ability to articulate a coherent argument.
Support ideas with relevant, specific examples
Examples make your writing easier to understand by illustrating points more effectively.
Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.
When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.
Linking words for giving examples:
- for example
- for instance
- to illustrate this
- to give a clear example
- such as
- namely
- to illustrate
- take, for example
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