If the product is good and meets consumer needs than advertising is unnecessary. To what extent do you agree or disagree?

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A common belief is that if a
product
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is of high
quality
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and meets
consumer
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expectations, it requires minimal or even no advertising. I strongly disagree with
this
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view. In today’s fiercely competitive market, advertising is crucial not only for building
brand
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awareness but
also
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for educating
consumers
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about
product
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benefits and establishing long-term
brand
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credibility.
Firstly
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, advertising is essential for building and maintaining
brand
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awareness, even for premium or well-established
products
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. In a saturated marketplace, numerous brands offer
products
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of comparable
quality
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, and effective advertising enables a
brand
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to distinguish itself.
For instance
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, global giants like Apple and Samsung continually invest in extensive advertising campaigns to capture new customers and reinforce their
brand
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identity, despite already holding strong market positions.
This
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approach demonstrates that even successful brands require advertising to stay relevant and competitive.
Secondly
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, advertising plays a vital role in educating
consumers
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about a
product
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’s unique features and benefits, which can significantly influence purchasing decisions. High-
quality
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products
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often have complex functions or advanced features that are not immediately apparent to all potential users. Through advertising, companies can highlight these distinctive aspects and explain how they cater to
consumer
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needs more effectively than competing
products
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.
This
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educational aspect of advertising is especially important in fields like technology, where
product
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innovations can be challenging to understand without proper guidance.
Lastly
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, advertising fosters
consumer
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trust by reinforcing a
brand
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’s credibility and commitment to
quality
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. Consistent exposure to a
product
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through advertisements can reassure
consumers
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of the
brand
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’s reliability and its belief in the
quality
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of its offerings.
This
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sense of trustworthiness is crucial, as
consumers
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are more inclined to invest in
products
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from brands they recognize and perceive as reliable.
Consequently
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, advertising strengthens the
brand
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-
consumer
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relationship, fostering long-term loyalty and customer retention. In conclusion,
while
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product
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quality
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is fundamental, advertising remains an indispensable tool in the marketing process. It not only builds
brand
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awareness and educates
consumers
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about
product
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attributes but
also
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solidifies
brand
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credibility.
Therefore
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, I firmly believe that advertising is a worthwhile investment, even for
products
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of exceptional
quality
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, as it amplifies a
brand
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’s presence and ensures sustained
consumer
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trust.
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task achievement
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task achievement
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coherence cohesion
Main points are well-developed and reinforced with relevant examples, showcasing the writer's ability to articulate a coherent argument.

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Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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