Some people say that advertising encourages people to buy things they do not need. Others say that advertisements are important sources of information about new products. Discuss both views and give your opinion
People have different opinions about
advertisements
. Although
some say that they are an important tool
for making new products
known because of their effectiveness, I believe that they encourage individuals
to buy their products
thanks to their persuasion power. Firstly
, the main reason why advertisements
are important sources of information is that, unless the company is well known, the only effective way to make its own product known is through this
tool
. Advertisements
are an extremely effective means of communication with the customer; since they can be spread very easily across numerous platforms and be in contact with many individuals
for a prolonged period of time. For example
, a company can put advertisements
across phones, websites, and computers through the investment of few
financial resources. Correct article usage
a few
As a result
, since many individuals
frequently use these sorts of platforms, they are constantly engaged by this
tool
. This
demonstrates that advertisements
are easily accessible by customers
, which makes their products
known. Nevertheless
, I believe that advertisements
are more of a persuasion tool
, that encourages people into buying unnecessary things. The main principle behind them is to manipulate their feelings and to take advantage of the irrationality of human nature; this
is done in order to induce customers
into spontaneous buying. For instance
, many companies adopt the strategy of limited discounts on their products
. This
induces the "fear of missing out" on their own customer, and consequently
the need to buy their products
. This
shows that advertisements
exploit human nature in order to make customers
buy things that they don't need. In summary, while
various individuals
think of advertisements
as an information tool
for new products
, I believe that it is more of a persuasion tool
; that is
made only to induce customers
into buying their products
.Submitted by kevinwang9000 on
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Coherence and Cohesion
Maintain a clear and consistent progression of ideas throughout your essay. Although you did well, ensure every paragraph logically follows the previous one with clear transitions.
Task Achievement
Support your points with even more specific examples or data when possible, to strengthen your argument further.
Task Achievement
You provided a balanced view by discussing both perspectives before stating your opinion, which is crucial for this type of essay.
Coherence and Cohesion
Your essay has a clear and logical structure with an introduction, body paragraphs discussing both views, and a conclusion.
Structure your answers in logical paragraphs
The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.
A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).
Stick to this essay structure:
- Paragraph 1 - Introduction
- Paragraph 2 - First supporting paragraph
- Paragraph 3 - Second supporting paragraph
- Paragraph 4 - Conclusion