In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?
In contemporary society, the marketing strategies employed by corporations frequently revolve around portraying their
products
as innovative and newly released. While
this
approach undeniably aids in capturing consumer
attention and driving sales, I contend that it represents a predominantly negative development. This
viewpoint is substantiated by the creation of artificial needs and the perpetuation of misleading information.
Firstly
, companies often fabricate or exaggerate needs to compel consumers
into purchasing products
that are not essential for their well-being. By continuously introducing “new” versions of essentially unchanged products
, businesses manipulate consumer
perceptions, fostering a sense of inadequacy without the latest items. For example
, the annual release of new smartphone models by brands like Apple and Samsung typically offers marginal improvements over previous iterations. Despite the negligible enhancements, consumers
are persuaded to upgrade, driven by the illusion of necessity crafted by sophisticated advertising campaigns. This
incessant cycle not only strains consumers
financially but also
cultivates a materialistic culture where value is placed on possession rather than utility.
Secondly
, the disparity between advertised product features and their actual performance often leads to consumer
deception and dissatisfaction. Advertisements frequently employ hyperbolic language and selective presentation of information to highlight supposed benefits that the product may not fully deliver. A pertinent illustration is the marketing of various cosmetic products
that claim to provide miraculous skin transformations. In reality, these products
might offer minimal benefits, leaving consumers
disillusioned and mistrustful of future marketing claims. Such
deceptive practices erode consumer
confidence and contribute to a broader skepticism
towards advertising, ultimately harming the credibility of legitimate businesses.
Change the spelling
scepticism
Furthermore
, this
incessant focus on novelty detracts from meaningful innovation and sustainable business practices. Companies may prioritize short-term sales boosts through aggressive marketing campaigns over long-term investments in research and development. This
myopic strategy can stifle genuine innovation, as the impetus shifts from creating valuable, groundbreaking products
to merely generating the perception of advancement. Consequently
, the market becomes saturated with superficial enhancements rather than substantial improvements that genuinely enhance consumer
experience and societal progress.
In conclusion, while
advertising products
as new can effectively attract consumers
and bolster sales, it is predominantly a negative development. The creation of artificial needs and the dissemination of misleading information undermine consumer
trust and foster a culture of materialism. Moreover
, this
focus on superficial novelty impedes genuine innovation. Therefore
, it is imperative for both consumers
and regulatory bodies to advocate for more transparent and truthful marketing practices that prioritize real value over perceived advancement.Submitted by mkhdermani on
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task achievement
While the essay provides a comprehensive response to the prompt, including clear ideas and relevant examples, ensure to maintain focus on answering both parts of the question – explaining why businesses emphasize newness and clearly stating whether this is positive or negative throughout the essay.
coherence cohesion
Maintain a clear structure throughout by ensuring that the argument flows smoothly from one point to the next, with each paragraph clearly supporting the thesis.
coherence cohesion
The essay presents a strong introduction and conclusion, framing the argument effectively and summarizing the key points succinctly.
coherence cohesion
Logical structure is well-organized, with each paragraph addressing a distinct aspect of the argument and supporting the thesis.
task achievement
The use of specific examples, such as the reference to smartphone companies, enhances the clarity and relevance of the points made.
Word Count
IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.
A very long essay will not give you a higher band score.
Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.