In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Today's advertising often
present
Change the verb form
presents
products
as new and innovative to grab consumers' attention. While
this
tactic offers potential advantages, it also
has downsides, leading to mixed effects on society.I absolutely agree with the negative representations. Some practical measures are going to be argued in this
essay.
One primary reason for trend
is Add an article
the trend
the
Companies often create false needs, convincing Correct your spelling
that
people
to buy unnecessary products
. They do this
by making small changes to products
and advertising them as "new." This
makes people
feel they need the latest version, even if it's not much better than what they have. For instance
, Apple and Samsung release new phones every year with minor improvements, but people
still want to upgrade. This
cycle hurts people
financially and encourages a culture of materialism.
The second problem is that advertisements often exaggerate what a product can do, making people
disappointed. Advertising use
big promises and only Change the verb form
uses
share
the good parts, but the product might not work Correct subject-verb agreement
shares
as well as
they say. This
makes people
not trust
advertising and can hurt good businesses too. This
also
changes how people
buy things in the future. Once tricked by false promises, people
might be afraid to try new products
or trust
new brands. This
hurts the businesses that based
on their advertising and makes it hard for new ideas to succeed. It creates a world where Add a missing verb
are based
people
don't trust
advertising, making it hard to know what's true. Companies should be honest about their products
to keep customers happy and successful.
Too much focus on newness can hurt real innovation. Companies might focus more on selling "new" products
than making better ones. This
slows down progress, giving us small changes instead
of big improvements that help people
and society. Constant newness creates waste. Businesses should focus on improving product quality without needing frequent updates for better environmental outcomes and responsible consumers.
In conclusion, advertising products
as new can boost sales but is mostly negative. Creating false needs and spreading misleading information harms consumer trust
and promotes materialism. Also
, Consumers should push for honest marketing.Submitted by t.jenab on
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Task Response
Ensure that your essay directly addresses both parts of the given prompt: why businesses emphasize newness, and whether this is a positive or negative development.
Task Response
Some of the arguments in the essay could be expanded with additional details or examples to make them clearer and more convincing.
Coherence and Cohesion
The flow between the paragraphs could be improved for better coherence. Try using transition phrases to guide the reader from one point to the next.
Coherence and Cohesion
Consider providing a more detailed conclusion that clearly summarizes your main arguments and gives a strong final impression.
Coherence and Cohesion
You have a clear introduction and conclusion, which helps guide the reader through your essay.
Task Response
The essay includes relevant examples, particularly the case of Apple and Samsung, which effectively illustrate your points.
Task Response
You addressed the notion of materialism and consumer culture well, providing depth to your analysis.
Fully explain your ideas
To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).
For we to consider an essay structure a great one, it should be looking like this:
- Paragraph 1 - Introduction
- Sentence 1 - Background statement
- Sentence 2 - Detailed background statement
- Sentence 3 - Thesis
- Sentence 4 - Outline sentence
- Paragraph 2 - First supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 3 - Second supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 4 - Conclusion
- Sentence 1 - Summary
- Sentence 2 - Restatement of thesis
- Sentence 3 - Prediction or recommendation
Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.