In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?
Today's advertising often
present
Change the verb form
presents
products
as new and innovative to grab consumers' attention. Use synonyms
While
Linking Words
this
tactic offers potential advantages, it Linking Words
also
has downsides, leading to mixed effects on society.I absolutely agree with the negative representations. Some practical measures are going to be argued in Linking Words
this
essay.
One primary reason for Linking Words
trend
is Add an article
the trend
the
Companies often create false needs, convincing Correct your spelling
that
people
to buy unnecessary Use synonyms
products
. They do Use synonyms
this
by making small changes to Linking Words
products
and advertising them as "new." Use synonyms
This
makes Linking Words
people
feel they need the latest version, even if it's not much better than what they have. Use synonyms
For instance
, Apple and Samsung release new phones every year with minor improvements, but Linking Words
people
still want to upgrade. Use synonyms
This
cycle hurts Linking Words
people
financially and encourages a culture of materialism.
The second problem is that advertisements often exaggerate what a product can do, making Use synonyms
people
disappointed. Advertising Use synonyms
use
big promises and only Change the verb form
uses
share
the good parts, but the product might not work Correct subject-verb agreement
shares
as well as
they say. Linking Words
This
makes Linking Words
people
not Use synonyms
trust
advertising and can hurt good businesses too. Use synonyms
This
Linking Words
also
changes how Linking Words
people
buy things in the future. Once tricked by false promises, Use synonyms
people
might be afraid to try new Use synonyms
products
or Use synonyms
trust
new brands. Use synonyms
This
hurts the businesses that Linking Words
based
on their advertising and makes it hard for new ideas to succeed. It creates a world where Add a missing verb
are based
people
don't Use synonyms
trust
advertising, making it hard to know what's true. Companies should be honest about their Use synonyms
products
to keep customers happy and successful.
Too much focus on newness can hurt real innovation. Companies might focus more on selling "new" Use synonyms
products
than making better ones. Use synonyms
This
slows down progress, giving us small changes Linking Words
instead
of big improvements that help Linking Words
people
and society. Constant newness creates waste. Businesses should focus on improving product quality without needing frequent updates for better environmental outcomes and responsible consumers.
In conclusion, advertising Use synonyms
products
as new can boost sales but is mostly negative. Creating false needs and spreading misleading information harms consumer Use synonyms
trust
and promotes materialism. Use synonyms
Also
, Consumers should push for honest marketing.Linking Words
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Task Response
Ensure that your essay directly addresses both parts of the given prompt: why businesses emphasize newness, and whether this is a positive or negative development.
Task Response
Some of the arguments in the essay could be expanded with additional details or examples to make them clearer and more convincing.
Coherence and Cohesion
The flow between the paragraphs could be improved for better coherence. Try using transition phrases to guide the reader from one point to the next.
Coherence and Cohesion
Consider providing a more detailed conclusion that clearly summarizes your main arguments and gives a strong final impression.
Coherence and Cohesion
You have a clear introduction and conclusion, which helps guide the reader through your essay.
Task Response
The essay includes relevant examples, particularly the case of Apple and Samsung, which effectively illustrate your points.
Task Response
You addressed the notion of materialism and consumer culture well, providing depth to your analysis.
Fully explain your ideas
To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).
For we to consider an essay structure a great one, it should be looking like this:
- Paragraph 1 - Introduction
- Sentence 1 - Background statement
- Sentence 2 - Detailed background statement
- Sentence 3 - Thesis
- Sentence 4 - Outline sentence
- Paragraph 2 - First supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 3 - Second supporting paragraph
- Sentence 1 - Topic sentence
- Sentence 2 - Example
- Sentence 3 - Discussion
- Sentence 4 - Conclusion
- Paragraph 4 - Conclusion
- Sentence 1 - Summary
- Sentence 2 - Restatement of thesis
- Sentence 3 - Prediction or recommendation
Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.