Nowadays, advertising seems to have less influence on people. why do you think this happens? what can be done to solve this issue?

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Currently, the
impact
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of
advertisements
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on communities has declined.
This
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issue is contributed to by several reasons, and some solutions to boost the influence of advertising on
people
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will be introduced in
this
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essay.
To begin
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with, these days individuals are bombarded with commercial messages.
This
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means
people
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are overwhelmed by
advertisements
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on various platforms. Everywhere—on Instagram, YouTube, TV, alongside the streets and highway billboards—they face messages.
Therefore
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, they tend to ignore them and, most of the time, skip them.
For example
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, pop-up
advertisements
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on the internet sometimes drive
people
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crazy, and they only try to find a way to close them.
Moreover
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, marketing agencies often copy ideas, and the
advertisements
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are repeated, which makes them unappealing. It has been observed that when creative ideas go viral, they are used across a variety of industries where they may not be appropriate.
As a result
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, these ads are not interesting and have little to no effect on audiences.
However
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,
people
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are
skeptical
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sceptical
show examples
of
advertisements
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. Marketing experts and scientists recommend some solutions for solving
this
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issue and enhancing the
impact
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of advertising on
people
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. First of all, advertising agencies should focus on the specific customers for products or services. It is crucial to understand their attitudes and feelings about purchasing. If the
advertisements
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are designed with the exact audience in mind, they will have a greater
impact
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.
For instance
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, when advertising a new smartwatch
that is
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high-tech in health indicators, the target audience should be
people
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who are passionate about their health.
Secondly
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, innovation in
advertisements
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is significant. When the message is creative and attractive, it can have a greater effect. Often, fresh ideas become popular, and everyone talks about them, which can have a significant
impact
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on society. In conclusion,
people
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are not eager to watch or listen to
advertisements
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because of their overwhelming presence.
However
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, some solutions,
such
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as focusing on target audiences and creative design, are suggested to increase the attractiveness of
advertisements
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.
Submitted by bahare.hatamy on

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