In their advertising, businesses nowadays usually emphasise that their products are new in some way. why is this? Do you think it is a positive or nrgative development?

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In today's era of the modern world,competition in the business sector has increased drastically .Each company is striving hard to be successful and
hence
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,promoting their
products
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by stressing out the fact that they are unique in some way.The following paragraphs will elucidate the reasons behind
this
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trend and will
also
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explain my viewpoint to indicate whether it is a good or bad progress.
To begin
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with the causes,there are numerous prime factors for
this
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rising trend.
Firstly
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,a growing number of competitors in the market encourage them to create a new marketing strategy of launching the
products
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as a new to sell their goods to the consumers .
Secondly
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,a fear of loss to the organisation .To elaborate,many
companies
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are afraid that they will not be able to make enough profit to survive and eventually, believe that if they promote their goods as brand new
then
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they will be able to attract more audiences and will be more successful in the industry.
For example
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,cosmetic
companies
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like Maybelline and Lakme almost sell the same
products
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but
while
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promoting they will use taglines like our
products
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will
last
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12 hours a day or are waterproof , unlike others.
Furthermore
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,by doing
this
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,different
companies
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are underestimating the power of other factors like demand for their
products
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,good customer service ,delivering high-quality
products
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and effective leadership with the best teamwork which seems more responsible for the company's growth.
This
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seems bad development for the industry
as well as
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the consumers as
companies
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are only focusing on one thing
instead
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of the other vital factors. In conclusion,various businesses are opting to advertise their
products
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as unique from others to be successful in the competitive world and maximise their profits.
However
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,in my opinion,it is a negative development as by doing
this
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they are neglecting the fundamental ways which seem to be more effective to achieve success to a great extent.
Submitted by pskhandelwal13 on

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clear comprehensive ideas
Ensure clarity in expressing ideas, with succinct and precise explanations, particularly in the supporting sentences of each paragraph.
relevant specific examples
While examples provided are relevant, try to integrate more specific data or examples related to a wider variety of industries beyond cosmetics to strengthen arguments.
complete response
Expand on the assertion of 'bad development,' providing more instances of negative outcomes and addressing counterarguments to make your position stronger.
introduction conclusion present
The introduction and conclusion are present and effectively summarize the essay's main points, contributing to an organized response.
logical structure
The logical flow of ideas is generally coherent, with good transition between the discussion of causes and evaluation of the trend's impact.
relevant specific examples
The essay provides a specific, relevant example from the cosmetic industry to illustrate a point, helping to ground the argument.
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