🔶Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. 🔸Discuss both views and give your own opinion.

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There is an ongoing debate regarding advertising
that
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apply
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whether is a significant means of
customers
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customer
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motivation or
whether
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apply
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no
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not
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due to
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its convention. In my opinion,
while
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excessive advertising may have led to some desensitization, well-targeted and thoughtful
advertisements
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remain highly influential in shaping consumer behaviour. On the one hand,
advertisement
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advertisements
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persuade
people
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to shop
though
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through
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several ways.
Firstly
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, they create unreal needs in individuals and
consequently
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inspire them to think about that advertised item.
For instance
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, it is evident how unnecessary household items
such
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as extra decoration furniture
exposure
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are exposed
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to customers through advertising.
Secondly
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, one of
advertising
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the advertising
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company’s
trick
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tricks
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to
enforce
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force
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people
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buy
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to buy
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an item is exaggerating the merits of goods
while
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bolding the disadvantaged of
previous
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the previous
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object
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objects
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.
For example
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, nowadays buying and using robot vacuum is significantly increased among
people
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without considering the circumstances
due to
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its
frequently
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frequent
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advertising,
whereas
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it
does
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is
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not suitable and
work
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works
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efficiently in some environments.
advertisements
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often employ emotional appeals,
such
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as invoking happiness, success, or social acceptance, which strongly influence consumer behaviour and prompt impulsive purchases.
On the other hand
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, some argue that advertising has lost its efficiency
due to
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becoming more common. From their perspectives, individuals overlook many
advertisements
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and just do shopping based on their needs or standards.
In addition
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, the overwhelming presence of
advertisements
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across various platforms leads to desensitization, making
people
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less likely to engage with promotional content.
Furthermore
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, with the rise of ad-blocking technologies, many individuals actively avoid
advertisements
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altogether.
However
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, despite
this
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argument
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argument,
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I support the notion of those
see
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who see
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advertising as a key to buying. I think some
advertisements
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which explore the public psychology of
people
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and investigate their
need
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needs
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, are more successful in
achieve
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achieving
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the notice of customers and
consequently
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influence their shopping. In conclusion,
while
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some may argue that advertising has lost its impact
due to
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oversaturation, I believe it still plays a crucial role in motivating consumers. Well-designed and psychologically insightful
advertisements
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continue to shape purchasing
behaviors
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behaviours
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, proving their enduring effectiveness in a competitive market.
Submitted by skharratian on

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Task Response
Make sure to address both views equally to achieve a more balanced essay. Ensure that each paragraph has a clear main idea and relevant supporting details.
Task Response
Use more examples to support your points. Including specific references or studies, if possible, could strengthen your argument.
Coherence and Cohesion
Ensure transitions between ideas and paragraphs are smooth to enhance overall flow. This will help with logical structuring.
Task Response
The essay presents a balanced discussion of both viewpoints and provides a clear opinion.
Coherence and Cohesion
The introduction and conclusion are well structured and clearly present the main topic and opinion.
Coherence and Cohesion
Ideas are organized logically, and the essay uses paragraphs effectively to separate points.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • psychological tactics
  • emotional appeal
  • celebrity endorsements
  • social proof
  • brand awareness
  • brand loyalty
  • desensitized
  • ad fatigue
  • selective attention
  • ubiquity
  • targeted ads
  • personalization
  • consumer behavior
  • consumer awareness
  • advertising claims
  • societal values
  • effectiveness
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