Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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It is believed that the advertisement is able to persuade us to buy products,

while

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others believe that advertising has become so common that it no longer has an impact on our choice of purchase. I believe that the success rate of advertising is dependent on the method used. On the one hand, those who argue that the techniques are excessively used to the extent that they have lost their impact may present a good point.

This

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is because, by continuous exposure to the same manipulation way, our brain becomes tolerant of it and considers it an everyday experience.

Moreover

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, most people prefer to stick to the product they are used to.

For instance

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, you are not likely to rush over to buy the washing soap you saw on TV because a famous celebrity used it, or it was said that it kills 99.99% of germs, as you know based on your previous experience that

this

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is just a way companies use to manipulate you to use their goods.

On the other hand

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, certain propaganda has proven impressive results in the impact they have on not only persuading customers to buy products but even changing the public mindset and political opinion.

This

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is mainly caused by the precise psychological techniques that the persuader uses depending on the social and educational level of the society.

For instance

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, during the first world war, various films and posters were made with the aim of changing public opinion into loyalty to America and hatred toward the Nazis by putting the spotlight on the details of their atrocities, whether they are real or alleged.

This

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resulted in widespread hatred amongst individuals towards the Germans, which was the driving power for men to join the army in order to prove their loyalty to the states. In conclusion,

while

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it is true that nowadays people have become unaffected by commercial ads

due to

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the overuse of the same ways, choosing the effective way of persuading people can result in mind-blowing results.

Submitted by labbassinouha on Mon Jan 13 2025

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Task Response

While your essay's thesis is clear, consider expanding your analysis with more specific examples and arguments for both views. Providing further details can help enhance your argument and demonstrate thorough understanding.

Coherence and Cohesion

Ensure smooth transitions between paragraphs and ideas throughout the essay. Although your essay is generally cohesive, adding linking words or phrases can improve the flow and make the connections between arguments more explicit.

Coherence and Cohesion

Your essay has a clear and concise introduction and conclusion that effectively summarize the main arguments.

Coherence and Cohesion

You have well-structured paragraphs with topic sentences that introduce the main point of each paragraph, making it easier for the reader to follow your argument.

Task Response

The examples you used were relevant to the points you were making, enhancing the persuasiveness of your argument.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

Summary
Restatement of thesis
Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

In conclusion
To conclude
To summarize
Finally
In a nutshell
In general

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6
Linking words
meeting the goal of 7 or more
0
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

334 words

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Topic Vocabulary:

persuade
promote
attract
influence
impact
consumerism
commercialism
market
product
brand
endorsement
manipulative
saturated
overwhelmed
repetitive
distracting
irrelevant
exaggerated
misleading
desensitized

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Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

Include an introduction and conclusion

The most important aim of science should be to improve people’s lives. To what extent do you agree or disagree with this statement?

Many people say that we have developed into a “throw-away” culture, because we are filling up our environment with so many plastic bags and rubbish that we cannot fully dispose of. To what extent do you agree with this opinion and what measures can you recommend reducing this problem ?

In many countries, the number of animals and plants is declining. Why do you think this is happening? How can this issue be solved?

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?