Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give ypur own opinion.

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Advertising, a cornerstone of marketing for decades, sparks debate regarding its effectiveness.
While
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some dismiss it as insignificant or even irritating, I firmly believe that effective advertising is crucial for a product's success. The criticism of advertising often stems from its pervasiveness. The sheer volume of advertising, particularly on social media, can lead to advertising fatigue, where consumers become desensitised to marketing messages. Repetitive campaigns using similar approaches
further
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contribute to
this
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phenomenon, hindering genuine consumer engagement.
However
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, advertising remains a vital tool for reaching target markets and building
brand
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awareness.
Firstly
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, it introduces products to consumers, creating initial awareness.
Secondly
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, it shapes consumer perception, highlighting unique selling points and differentiating a product from competitors. Successful advertising goes beyond simply listing product features; it communicates
brand
Use synonyms
values and identity.
For example
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, Apple cultivates an image of minimalist design, appealing to consumers who value simplicity,
while
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Nike's association with athletic achievement resonates with those who admire athletic prowess. These carefully crafted
brand
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identities are effectively communicated only through strategic advertising. In conclusion, advertising is not merely a tool for businesses; it's a necessary component of the consumer decision-making process. To avoid becoming lost in the advertising noise, businesses must develop distinct
brand
Use synonyms
identities and tailor their messaging to resonate with their target audience, ensuring their advertising campaigns are memorable and effective.

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task achievement
Try to provide more specific examples related to the views discussed to strengthen your argument.
coherence cohesion
Consider adding clearer topic sentences to your paragraphs to enhance logical progression.
coherence cohesion
The introduction clearly presents the topic and your opinion, leading to a strong thesis statement.
coherence cohesion
The conclusion effectively summarizes your main points and reiterates your stance on the significance of advertising.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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