Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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In recent times, advertising
is
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has been
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a powerful tool used by many companies to attract consumer attention. Some
people
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think that it works well and makes
people
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buy things,
while
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others believe there are too many
ads
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, so they no longer have an effect.
This
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essay will discuss both opinions and why I think advertising has many benefits. On one hand, advertising helps
people
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decide what to buy. A number of companies spend a lot of money on marketing, like using famous
people
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and online
ads
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, to attract customers.
such
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as big brands like Apple and Nike, create interesting and convincing
ads
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that make
people
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trust their products.
Also
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,
ads
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show new products or special features, making them more attractive to buyers. Because of
this
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, many
people
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choose what to buy based on the
ads
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they see.
For instance
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,
according to
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one survey, around 60% of
people
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in the world purchase items after watching
ads
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on TV.
On the other hand
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, some
people
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think there are too many
ads
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, so they no longer pay attention to them. With online marketing,
people
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see
ads
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everywhere, like on social media, websites, and TV.
In addition
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, showing too many
ads
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can make
people
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too bored, so they start ignoring or avoiding them. Many
also
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use ad-blocking tools to stop online
ads
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completely, which
further
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reduces the effectiveness of digital marketing strategies.
As a result
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, advertisers are continually seeking innovative ways to engage consumers without overwhelming them,
such
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as through targeted content and personalized experiences.
This
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shows that, even though companies try hard, many
people
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are no longer affected by traditional
ads
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. In conclusion, both sides have good points, but I believe advertising is more powerful.
This
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is because it keeps changing and uses creative ways to grab our attention and make us want to buy things.

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task achievement
The essay presents both views effectively, but can enhance the arguments by providing more specific examples or evidence, especially in the second half. This would strengthen the overall argument and provide more support for your opinion.
coherence and cohesion
Consider using more varied linking words and phrases to improve the flow between ideas and paragraphs. This would enhance coherence and make your argument even clearer.
task achievement
Incorporate a clear thesis statement in the introduction that outlines your stance more decisively. This would guide the reader better regarding your opinion from the start.
task achievement
The essay addresses the prompt and recognizes both sides of the argument well, demonstrating a balanced approach to the discussion.
coherence and cohesion
Good variety of sentence structures and vocabulary, which contributes positively to your writing style.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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