Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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People
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often argue that
advertisements
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encourage
people
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to buy products,
while
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others believe that nobody is paying attention to
advertisements
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, as they have become so common. In my opinion,
commercials
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play a crucial role in product sales because the product name is unconsciously stored in buyers' minds. On the one hand,
people
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claim that nowadays no one is concentrating on
brand
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promotions. In present days, everybody has smartphones, so when a commercial is played on television, everyone is turning to their mobiles.
As a result
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, nobody is really concentrating on
commercials
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.
However
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, I think, sometimes they will definitely come across these
advertisements
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.
For instance
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, they cannot avoid billboards that display
brand
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promotions
while
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traveling
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travelling
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.
Advertisements
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cannot be completely ignored, as they are present everywhere and are part of our daily life.
On the other hand
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, it is believed that
commercials
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are unconsciously registered in the public's minds.
While
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advertisements
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appear in our everyday lives, the information related to them gets stored in our memory without our knowledge. As individuals remember the
brand
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name, they unconsciously think that the
brand
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is good.
As a result
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, when they are shopping, they will buy that product.
Furthermore
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, digital marketing strategies,
such
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as pop-up ads and social media promotions, increase
brand
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visibility, making it nearly impossible for consumers to ignore
advertisements
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. Even if
people
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do not intend to pay attention, continuous exposure to
advertisements
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influences their purchasing decisions. In conclusion,
although
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people
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do not concentrate on
commercials
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, I believe they will come across them with their consent, which will result in successfully persuading individuals to buy them.

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task achievement
Expand on your main points with more specific examples to strengthen your arguments.
coherence and cohesion
Ensure the arguments within each paragraph are clearly linked to enhance the flow of ideas.
task achievement
The essay presents a clear opinion and discusses both sides of the argument, which is important for task achievement.
coherence and cohesion
There is a logical structure to the essay, with a distinct introduction, body paragraphs, and conclusion.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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