In their advertising, businesses nowadays usually emphasize that their products are new in someway. Why is this? Do you think it is positive or negative development?

In recent years, an increasing number of businesses have had a propensity to advertise the latest

products

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primarily

due to

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creating a sense of success and bearing tough rivalry.

While

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I acknowledge that

this

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trend has several drawbacks

such

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as financial burden for

customers

Use synonyms

, I firmly believe that it is a positive development as it fosters not only research and development but

also

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meets

customers

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' demands. The main factor contributing to the intensive marketing of the latest

products

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companies

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’ efforts to withstand fierce competition. In today's globalized economy, businesses are constantly competing to capture

customers

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' attention and secure greater market share. Advertising newly launched

products

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aggressively allows

companies

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to distinguish themselves from their rivals and highlight the unique features or advantages of their offerings. A notable example of

this

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is graphic card producer

companies

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such

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as Nvidia and

ATI- Radeon

Correct your spelling

ATI-Radeon

show examples

investing heavily in advertising to emphasize cutting-edge technological advancements in their latest models.

This

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not only strengthens brand loyalty but

also

Linking Words

ensures that consumers perceive their

products

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as superior to alternatives.

Furthermore

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, advertising allows

companies

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to display their success as many

customers

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associate the release of new

products

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with innovation, growth, and market leadership. Despite these challenges, I firmly believe that it is a positive development to advertise new

products

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Firstly

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, it plays a crucial in developing new technologies.

For instance

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, smartphone

companies

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allocate a huge amount of funds to innovation, including better camera quality, long battery life and processing power. It is obvious that

companies

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cannot make progress without the motivation to market.

Secondly

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, advertising helps

companies

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to better understand and respond to

customers

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' expectations, which is critical for their long-term success.

This

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creates an opportunity to gather feedback from

customers

Use synonyms

which is a key component in introducing new technologies.

pandatvin3Mon Apr 28 2025

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task response

The introduction provides a clear overview of the topic and your stance, which is great. However, making a more defined thesis statement that explicitly states your belief about the overall impact of this advertising trend would strengthen it further.

task response

The examples provided, particularly of Nvidia and smartphone companies, effectively illustrate your points. However, expanding slightly more on how customer feedback impacts innovation could enhance depth.

coherence cohesion

The essay has a logical flow, but some transitions between ideas could be smoother. Consider using more linking words or phrases to guide the reader through your arguments more fluidly.

coherence cohesion

You present a clear conclusion summarizing your points, but reiterating your main argument regarding the overall positive impacts could strengthen it. This will reinforce your stance and leave a lasting impression on the reader.

task achievement

There is a good variety of relevant examples that support your main points, showcasing your understanding of the topic and enhancing your argument.

coherence cohesion

Your use of complex sentence structures is commendable, reflecting a strong command of the English language and varied writing style.

Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

Summary
Restatement of thesis
Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

In conclusion
To conclude
To summarize
Finally
In a nutshell
In general

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9
Linking words
meeting the goal of 7 or more
3
Word repetition
meeting the goal of 3 or fewer
1
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

3 paragraphs

292 words

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Topic Vocabulary:

innovation
novelty
differentiation
research and development
consumer preferences
market competition
improved quality
advertising strategy
brand loyalty
perceived value

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In their advertising, businesses nowadays usually emphasize that their products are new in someway. Why is this? Do you think it is positive or negative development?

Include an introduction and conclusion

‏Research has shown that spending much less time in office can reduce the use of energy(for example,electricity,gas).Thus,some companies close for some days a week.Do the advantages of this development outweigh the disadvantages?

A friend has invited you to a birthday party, but you will be unable to attend. Write a letter to your friend. In your letter: Thank your friend for the invitation Explain why you won’t be able to attend Suggest another time to see your friend.

Some parents think that childcare centers provide the best services for children of pre-school age. Other working parents think that family members such as grandparents will be better careers for their kids. Discuss both views and give your opinion.

In many countries, the government likes to spend more money on the arts. Some people agree with this. However, others think government should spend more on health and education. Discuss both sides and giver your opinion.