Some people think that advertising may have positive economic effects. Others think it has negative social effects because advertising makes individuals less satisfied with what they are and have. Discuss both views and give your own opinion.

Advertising is a powerful tool that plays a significant role in modern economies.
While
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some believe that advertising positively contributes to economic growth, others argue that it negatively affects society by creating unrealistic desires and dissatisfaction. On the economic side, advertising helps businesses reach consumers and increase sales. It stimulates competition, encourages innovation, and contributes to job creation in marketing, design, and media.
For example
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, small companies can grow by using targeted advertisements on social media platforms, which boosts
overall
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economic activity.
Moreover
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, consumer awareness of new products and services improves through advertising, helping individuals make more informed choices.
However
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, others argue that advertising has damaging social effects. It often promotes materialism and creates a sense of inadequacy by constantly suggesting that people need the latest products to be happy or successful.
This
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can especially affect young people who are more impressionable. Advertisements often portray idealized lifestyles and physical appearances, leading to low self-esteem and dissatisfaction with one’s current life or possessions. In my opinion, advertising has both positive and negative impacts, but its negative social influence should not be ignored.
While
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it supports economic growth, stricter regulations should be implemented to reduce misleading or overly idealistic messages. Educating consumers to be critical of advertisements can
also
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help mitigate harmful effects. In conclusion, advertising drives economic development but can negatively influence people’s self-image and satisfaction. A balanced approach is necessary to ensure advertising remains beneficial without harming social well-being.

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Task Achievement
While the essay presents well-structured arguments, ensure that each viewpoint is equally elaborated to provide a more balanced discussion.
Coherence and Cohesion
Improve transitions between paragraphs to enhance flow. For example, using linking phrases such as 'on the other hand' can help to connect contrasting ideas more smoothly.
Task Achievement
Including more specific examples or references to studies or statistics could strengthen your argument and make it more compelling to the reader.
Coherence and Cohesion
The essay has a clear structure with an introduction, body paragraphs discussing both sides, and a conclusion, which is very effective for reader understanding.
Task Achievement
You provide a nuanced opinion that acknowledges both sides of the argument, reflecting critical thinking and depth.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Topic Vocabulary:
  • advertising
  • economic growth
  • consumer spending
  • job creation
  • competition
  • market share
  • consumer awareness
  • informed choices
  • dissatisfaction
  • unrealistic expectations
  • social pressures
  • idealized images
  • mental health issues
  • anxiety
  • depression
  • overconsumption
  • materialism
  • values
  • responsible advertising
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