In their advertising, businesses nowadays usuallyemphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In today's modern world, with the advancement in advertising techniques, a substantial number of businesses try to show their goods and services are innovative. In my opinion,

although

Linking Words

there are a few minor plus points, I firmly believe that it provides several significant

issues

Use synonyms

and it is a negative development.

This

Linking Words

essay will examine two primary reasons why I support the negative aspect, supported by relevant examples, before reaching a well-justified conclusion. The main problem with

this

Linking Words

marketing strategy is that people are caught for these

products

Use synonyms

, without knowing the real situation. Sometimes these

products

Use synonyms

are not suitable for humans' use. Private organizations always try to add new parts

for

Change preposition

show examples

their

products

Use synonyms

and modify it time-to-time.

That is

Linking Words

why they are saying their

products

Use synonyms

are new. The main reason for

that is

Linking Words

that people prefer innovative ones. More than 95% of businesses use

this

Linking Words

advertising method to enhance their value and the market price. In Asian countries,

for example

Linking Words

this

Linking Words

strategy

is use

Change the verb form

is used

show examples

for soaps and perfumes. One of the main

issues

Use synonyms

is that they do not strive to find actual innovative

Correct word choice

apply

show examples

alternatives for their

products

Use synonyms

. Because

Remove the comma

apply

show examples

changing people's minds from marketing is simpler and cheaper than searching for new things. Today's business industry mainly relies on these advertising techniques. Without searching for new

products

Use synonyms

, the world would not climbed to the next step. There is a notable gap around the world. Some authorities in some countries, particularly in developed countries, already implemented effective solutions for these

issues

Use synonyms

however

Linking Words

, there is doubt about its real aspect. In conclusion, taking everything into account, I reiterate my strong belief that emphasising businesses

their

Correct pronoun usage

apply

show examples

products

Use synonyms

as new things creates serious

issues

Use synonyms

such

Linking Words

as catching individuals for wrong goods and services

Remove the comma

apply

show examples

and avoiding new findings or alternatives for their business.

As a result

Linking Words

, I firmly believe that

this

Linking Words

is a negative development and should be implemented viable solution for mitigating

this

Linking Words

pressing issue.

lahiru970814weerasekaraTue Jun 17 2025

Unauthorized use and/or duplication of this material without express and written permission from this site's author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

task response

Your introduction clearly states your opinion. However, it would be better to mention the two reasons you will discuss in the essay to guide the reader.

coherence and cohesion

In your paragraphs, make sure each main point is clearly stated at the beginning. This helps the reader follow your ideas better.

task response

Try to use more specific examples to support your points. This can make your arguments stronger and clearer.

task response

You have expressed a clear opinion about the topic, which is great for task response.

task response

Your points are relevant, and you have attempted to explain the negative effects of current advertising strategies, which shows good understanding.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »- a book that's free for 🚀 Premium users.

Do you want to check your IELTS essays?

Submit unlimited essays, letters and charts. Sign up right now and start improving your writing skills.

7
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
6
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 5.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 5.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

320 words

🚀 Prepare for IELTS writing section today!

Unlimited Task 1 & Task 2 checks
Practice with essays, charts, and letters.
Personalized suggestions & mistake analysis
Spot every mistake and boost your score.
Topic ideas & vocabulary helpers
Expand your ideas and use the right words.
Progress tracking
Watch your writing improve with every practice.

What to do next:

Look at other essays:

7.5
band
A lot of places in the world rely on tourism as the main source of income.unfortunately tourism can also be a source of problems if not managed properly. do you think the benefits of tourism outweigh its disdvantages
It is argued that tourism is the primary source of income in many countries ,while others think that tourism may cause problems if not managed carefully. In my opinion, I believe that the advantages outweigh the disadvantages for several reasons.
6.5
band
Many students choose to take a gap year before starting university, to travel or gain work experience. Give reasons for your answer and include any relevant examples from your own knowledge or experience.
It is in trend this days to have some years gap before further study. It is believed that, students love to have year gap before their college degree, to visit as well to gain on field experience. Therefore, it is an argued issue whether to study continuously or to have some year of space between the studies. I partly accord with this notion.
7
band
Some people feel that courses can make anyone a teacher, while others feel an excellent teacher cannot be made by pursuing a course. Discuss both views and give your opinion.
People have different views about the influence of courses on teachers. While some believe that the notion that everyone can become a teacher by getting special courses can prove reliable in some regards, I share the view that it is not up to courses in many significant ways.
7
band
Write a letter to your neighbor in your letter . Describe the problem . Say how long it has been a problem . Explain what action you want the neighbor to takes Write atleast 150 words
I am writing this letter regarding the issue of endless noise pollution, which we have been experiencing from your house for quite a few days.
6.5
band
Many men and women are making the decision to have children later in life. Why is this trend occurring? What are the impacts of this development on both family and society?
In recent times, more and more individuals are choosing to have children later in life. This shift in trend can be attributed to a variety of reasons, and it has notable impacts on families and society.

In their advertising, businesses nowadays usuallyemphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Fully explain your ideas

A lot of places in the world rely on tourism as the main source of income.unfortunately tourism can also be a source of problems if not managed properly. do you think the benefits of tourism outweigh its disdvantages

Many students choose to take a gap year before starting university, to travel or gain work experience. Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Some people feel that courses can make anyone a teacher, while others feel an excellent teacher cannot be made by pursuing a course. Discuss both views and give your opinion.

Write a letter to your neighbor in your letter . Describe the problem . Say how long it has been a problem . Explain what action you want the neighbor to takes Write atleast 150 words

Many men and women are making the decision to have children later in life. Why is this trend occurring? What are the impacts of this development on both family and society?