Nowadays, a large amount of advertising is targeting children, and it should be banned because of its negative effects. To what extent do you agree or disagree?

In contemporary society, a significant proportion of advertising is deliberately aimed at
children
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, often employing persuasive techniques that exploit their impressionability. I firmly contend that
such
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advertising should be strictly regulated, if not outright banned,
due to
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its detrimental effects on
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children’s
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health
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, psychological well-being, and family dynamics.
This
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essay will elucidate these concerns
while
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also
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considering the limited merits of
such
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marketing. Primarily,
advertisements
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targeting
children
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frequently promote
products
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that undermine their physical
health
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, particularly through the glorification of unhealthy food and beverages. Companies often use vibrant imagery, celebrity endorsements, and misleading claims to entice young consumers, presenting items like sugary snacks or fast food as desirable and harmless.
For instance
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, campaigns for
products
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like sweetened breakfast cereals often highlight their “energy-boosting” qualities
while
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downplaying their high sugar content, which is linked to rising rates of childhood obesity and type 2 diabetes. A 2020 study by the World
Health
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Organisation found that
children
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exposed to
such
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marketing were significantly more likely to develop poor dietary habits. By prioritising profit over well-being, these
advertisements
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exploit
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children’s
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vulnerability, necessitating robust government intervention to curb their influence and protect public
health
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.
Furthermore
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, the incessant barrage of
advertisements
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disrupts
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children’s
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cognitive development by eroding their ability to focus and fostering materialistic tendencies. Digital platforms,
such
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as YouTube, frequently intersperse educational content with targeted ads, which not only distract young viewers but
also
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condition them to prioritise consumption over learning.
This
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phenomenon is compounded by the psychological pressure
children
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exert on parents to purchase advertised
products
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, often leading to financial strain or familial conflict.
For example
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, a child captivated by a toy advertisement may develop unrealistic expectations, creating tension when parents cannot afford
such
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purchases.
This
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cycle of desire and disappointment can cultivate materialistic values, which studies suggest may contribute to anxiety and reduced self-esteem in young people. Regulating
such
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advertising would mitigate these adverse effects, fostering healthier mental and emotional development. Admittedly, some argue that advertising aimed at
children
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can have benefits,
such
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as promoting educational
products
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or encouraging creativity through interactive campaigns.
However
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, these advantages are often overstated, as the primary intent of most
advertisements
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remains commercial gain rather than genuine educational value.
Moreover
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, the potential benefits do not outweigh the harm caused by manipulative marketing tactics, which exploit
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children’s
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limited critical thinking skills. A balanced approach,
such
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as stringent regulations requiring transparency and educational merit in
advertisements
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, could address these concerns without necessitating a total ban. In conclusion, the pervasive nature of advertising directed at
children
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poses significant risks to their
health
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, cognitive development, and family harmony.
While
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some benefits may exist, they are eclipsed by the manipulative and harmful effects of
such
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marketing. Governments should implement stringent regulations, or potentially a complete ban, to safeguard
children
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from exploitative advertising practices, thereby fostering a healthier and more balanced society.

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coherence and cohesion
Make sure each paragraph has a clear main idea. This helps readers to follow your points easily.
task achievement
Try to include a few more examples to improve your arguments. This will make your points stronger and clearer.
coherence and cohesion
Consider revising some sentences for more simplicity. Sometimes shorter sentences are easier to read.
coherence and cohesion
The essay has a clear introduction and conclusion that summarize the main points well.
task achievement
You provided strong reasons and examples to support your opinion. This makes your argument convincing.

Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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