Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

The debate surrounding advertising's efficacy persists. Some people believe that advertising is extremely successful at persuading us to buy things,
while
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others think that advertising is so common we no longer pay attention to it.
This
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essay will discuss both
these
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of these
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views before presenting my opinion. On one hand, advertising’s persuasive
is
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power is
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powerful. A compelling example is Coca-Cola,
it
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which
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is related to many
competition
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competitive
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events, so it can increase its global sales.
Besides
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, big data
model
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models
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analyzes
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analyse
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user data to push corresponding discounts, making them unable to resist.
Therefore
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,
this
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method has greatly increased the sales of advertisements.
Conversely
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, advertising oversaturation may breed indifference. Urban residents encounter thousands of ads daily.
For example
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, from billboards to pop-up videos.
This
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led to people completely ignoring advertisements.
For instance
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, studies show that 80% of online users skip video ads within five seconds.
This
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would involve advertisers struggling to capture fragmented attention spans, reducing campaign impact. In conclusion, I think though ad overload diminishes some impact,
Some
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some
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innovative and high-quality advertisements continue to effectively drive consumer decisions.

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task achievement
Your introduction presents the topic well, but try to make your thesis statement more clear. State your opinion more directly.
coherence and cohesion
Use linking words to connect your ideas better, such as 'firstly', 'secondly', and 'finally'. This can help your reader follow your argument.
coherence and cohesion
In your conclusion, briefly summarize your main points before giving your opinion. This reinforces your argument and leaves a stronger impact.
task achievement
You present both views clearly, showing understanding of the topic which is important.
task achievement
You provide relevant examples, like Coca-Cola and online ads, which support your points.

Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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