How do advertisers use psychology to sell products? Many advertisers use psychology to persuade people to buy things. Write about how they do this and whether it is ethical.

In recent years, advertising industries have harnessed psychology, using tools
such
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as scarcity and emotional appeal, to steer consumers toward particular
products
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rather than simply informing them.
Although
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boosting sales is a legitimate aim, I firmly believe that the systemic use of these techniques is unethical because it exploits cognitive biases and can harm vulnerable audiences.
To begin
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with, one of the most well-known psychological strategies is the use of scarcity and urgency. Buyers are often persuaded to purchase
products
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they do not actually need through marketing slogans,
such
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as “only two items left in stock” or “limited-time offer,” which deliberately trigger the fear of missing out.
As a result
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, many people make impulsive purchases without rational consideration and end up wasting their money.
For example
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, global retailers, including ASOS, Tous, and Nike, have long relied on
this
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manipulative tactic to boost sales.
While
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such
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campaigns undoubtedly generate significant profit and strengthen brand loyalty, they clearly exploit consumers in a deceitful manner.
Furthermore
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, another manipulative strategy widely employed by advertisers is emotional appeal. Marketers frequently exploit powerful feelings,
such
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as family bonds, love, or the desire for social belonging, to create a strong attachment between consumers and their
products
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.
For instance
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, if happiness is consistently associated with a particular food, people are more likely to purchase it repeatedly. In fact, large fast-food chains,
such
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as McDonald’s, KFC, and Kudu, deliberately use
this
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approach by linking their
products
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to pleasure and dopamine release, which makes individuals, especially children, who are highly impressionable, vulnerable to deceptive tactics.
To conclude
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, whilst advertisers may attempt to justify these psychological methods as tools to increase sales, I am completely convinced that exploiting consumers’ emotions and vulnerabilities in
this
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way is fundamentally unethical.

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content
Add more view on why ethics in ads is hard to be true and how people can get hurt.
content
Show more balance by saying not all ads are bad and give a fair pick.
language
Use more short and simple words so it is easier to read.
structure
End with a strong line that restates your view and a tiny plan for the future.
strength
Clear view of right and wrong in ads.
strength
Good use of real examples from well known brands.
strength
Ideas are easy to follow and well linked.

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