In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Customers
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regard
innovation
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as essential, and to appeal to them, companies
prioritize
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prioritise
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advancement
Correct article usage
the advancement
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of their
products
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.
This
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essay will explore why novelty plays
such
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an indispensable role in advertising and
subsequently
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examine its demerits on society. Highlighting the uniqueness of
products
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perfectly aligns with buyers' demands and sellers' purposes. Be it expensive or cheap, new gadgets, which
symbolize
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symbolise
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progress and inferiority, easily spark
customers
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' curiosity. By purchasing new items, buyers can live a
fashion
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fashionable
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and trendy lifestyle, which may help them separate from others. Companies highlighting the novelty of their
products
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tangibly gain
the
Correct article usage
apply
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exposure and visibility to boost their sales;
for example
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, Apple holds a webinar called the Worldwide Developers Conference, where they announce their updated
products
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. Apart from these explanations, the stunning rate of social developments actually implies that economic productivity and individual awareness should keep abreast of the times
,
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;
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one of the typical demonstrations is the rapid product
innovation
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campaigns.
Capitalizing
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Capitalising
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on the
creativeness
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creativity
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of items brings various consequences. What comes first is consumers' anxiety raised by peer influences
causing
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, causing
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some unreasonable expenditures and publicity stunts targeting their psychological needs.
Customers
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buy most
products
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merely used, and
hence
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drop them once
Correct pronoun usage
they expired
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expired
Wrong verb form
expire
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, which forms a vicious
wasting
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apply
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circle.
Moreover
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,
although
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marketers are well-acquainted with
innovation
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gimmicks, aimless updates
represents
Correct subject-verb agreement
represent
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unnecessary economic costs and useless improvements. Some enterprises frequently unveil
products
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that simply change their appearances to stimulate sales, albeit making more profits in the short term, eventually resulting in weaker creativity and less competitiveness. In conclusion, central to business promotion is items' advancement and
innovation
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, which whets
customers
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'
appitites
Correct your spelling
appetites
and increases businesses' sales. Yet I strongly believe remedies behind
this
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phenomenon should not be ignored.

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task
Make your view clear in the end. Say if you think novelty in ads is good or bad and why.
structure
Link ideas in order. Start a new idea with a topic sentence and use simple links like 'also', 'but', 'therefore'.
content
Use one clear idea per paragraph. Support it with a simple example.
style
Use short, plain words. Avoid long phrases and hard words.
content
The topic is clear and you discuss both sides.
content
Some real example (Apple) is used to show a point.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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