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Writing Samples
Band 6

In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Customers regard innovation as essential, and to appeal to them, companies
prioritize
Use the right word
prioritise
show examples
 the originality of their
products
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.
This
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 essay will explore why
novelty
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 plays
such
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 an indispensable role in advertising and examine its demerits. Businesses
emphasize
Use the right word
emphasise
show examples
 the
novelty
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 of their
products
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 for several reasons.
First,
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new
products
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 represent progress and innovation, attracting
consumers
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 who seek the latest technology to stay ahead of trends. By owning these
products
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,
consumers
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 can project an image of being tech-savvy and forward-thinking.
Also
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, highlighting a product's newness helps it stand out in a competitive market, creating urgency and driving sales as customers want to own the latest before it becomes mainstream.
This
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 urgency often leads to quicker purchasing decisions, boosting short-term sales for companies.
Additionally
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,
this
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 strategy strengthens brand identity, as modern and innovative
products
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 build customer loyalty, appealing to
consumers
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 who want to associate with forward-thinking brands. An excessive emphasis on
novelty
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 brings various outcomes. The prime consequence is customers’ anxiety induced by peer pressure and publicity stunts. Like a domino effect, buyers might overspend to catch upcoming trends even beyond actual needs; in turn, a wasteful consumption loop is formed.
Additionally
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,
although
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 marketers are well-acquainted with innovation gimmicks, aimless updates represent unnecessary economic costs and useless improvements. Some enterprises frequently unveil
products
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 with simple cosmetic changes to bolster sales, albeit making short-term profits, eventually stifling creativity and competitiveness.
This
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 suggests that reasonable and stringent regulations should be implemented to discourage hype-driven releases and ensure merit-oriented quality.
To conclude
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, businesses are driven by consumer demand, competitive pressure, and market dynamics to highlight product
novelty
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.
However
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,
prioritizing
Use the right word
prioritising
show examples
novelty
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 over all other factors is problematic, as it can result in negative consequences for both
consumers
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 and businesses.

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Task Response
Be clear on your view about novelty in the end. Say if you think it is mostly good or bad. One short line in the intro or last line helps.
Task Response
Add more real or easy examples to show each point, not only idea lines.
Coherence and Cohesion
Use simple and short link words to show how ideas are linked, like and, too, but, then.
Coherence and Cohesion
Make one main idea in each paragraph. Start with a topic sentence and finish with a link to next idea.
Coherence and Cohesion
Some long lines are hard. Break them into two shorter lines.
Lexical Resource
Avoid long or new words. Use simple list of ideas to keep clear.
Strength
Clear plan with intro, body and ending.
Strength
Shows both sides of the view.
Strength
Flow of ideas in many parts.

Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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