In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is undeniable that
companies
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nowadays have focused on producing new
products
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in any way to advertise in the
market
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in order to meet both customers’ needs and satisfaction, and their business growth. I believe that
this
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development has a positive impact on society.
To begin
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, the reason why businesses are emphasising manufacturing new items is to improve their business profits by attracting customers with new items.
In other words
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, the
companies
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believe that they can increase their income by creating more modern
products
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.
For example
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, Apple releases new modern phones with accessories every year, and in
this
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way, they can not only get attention from buyers about their
products
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but
also
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increase sales.
In addition
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, developing new items helps an organisation remain competitive in the
market
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.
Thus
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,
companies
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are focusing on producing modern
products
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to keep their profile and profit growth. Advertising many new
products
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in the
market
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leads to customers’ benefits. Developing new
products
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with new functions and advanced technology meets buyers’ requirements and makes them happy.
For instance
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,
last
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time, most phone
companies
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produced useful keypad phones, but people preferred new modern touch screen ones, which can support their needs.
Similarly
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,
although
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organisations manufactured helpful desktop computers, those were not as good as modern laptops, which are portable and make customers satisfied.
Therefore
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, innovative goods have positive impacts on individuals’ daily lives.
To conclude
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, focusing on advertising new
products
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in many ways is to keep the business image and growth in the
market
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. I think that
this
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development contributes to individuals’ fulfilment.

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planning
Plan your essay first. write a tiny plan with your view and the four ideas you want to talk about.
structure
Use one clear idea in each paragraph. Start with a topic sentence and then add a small detail or example.
content
Add more details to show why your point is true. Give more proof or facts.
language
Check grammar and word use to be clear. Use easy words.
content
The view is clear and the topic fits well.
content
There is a simple example about a big brand to show the point.
content
The essay has a closing line that sums up.

Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
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