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Writing Samples
Band 6.5

In the advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In contemporary society, advertising often underscores the novelty of
products
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.
While
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this
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 trend offers certain benefits, I maintain that it constitutes a predominantly adverse development. On one hand, advocates of
this
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 advertising approach suggest that it plays a crucial role in introducing distinct brands to their intended audience
while
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 simultaneously reducing costs for both
consumers
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 and companies. Through effective advertising,
organizations
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organisations
show examples
 can elevate awareness of their
products
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, informing
consumers
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 about the advantages and features of new items.
For instance
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, when potential buyers are exposed to advertisements, they develop a sense of familiarity with the brand, which can
subsequently
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 enhance customer loyalty.
Furthermore
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, advertising facilitates direct communication between producers and their target demographic, thereby eliminating intermediaries and lowering consumer expenditures,
while
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 potentially increasing profit margins for manufacturers. The diverse array of advertising formats and platforms available today empowers businesses to launch impactful advertising campaigns without incurring exorbitant costs.
Conversely
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, the pervasive emphasis on novelty in advertising is accompanied by several drawbacks, disproportionately affecting
consumers
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. The saturation of repetitive advertisements can engender a negative perception of marketing in general. Customers often find themselves alienated by aggressive marketing tactics, which may discourage engagement with particular brands.
Moreover
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, the proliferation of misleading information about
products
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 can result in
consumers
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 being misled or defrauded. Advertisements frequently make exaggerated and deceptive claims regarding the efficacy of their
products
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.
In addition
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, advertisers often employ impersonal and unidirectional communication strategies that may confuse customers and leave them without
necessary
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the necessary
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 means to seek clarification on their inquiries. In conclusion,
while
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 advertising predominantly aims to inform
consumers
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 and is designed to be economically efficient, it can
also
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 give rise to a myriad of socio-economic challenges.
Consequently
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, I assert that
this
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 trend should be regarded as a largely negative development.

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task response
Start with a clear main view in the first sentence and keep it clear in the next part. Add one or two strong, exact examples to back each point.
coherence
Make the flow of ideas easy to follow. Use simple linking words and plan a clear order for your points.
language
Check the size of long lines. Use short, direct sentences to avoid hard read.
structure
The piece has a good plan with intro, body and a final end.
argument
The view is clear at the end, which helps the reader see the point.
perspective
You show both sides before the final view, which keeps balance.
Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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